Tickford Racing appoints new CEO
Simon Brookhouse joins Tickford ahead of 2024 season
Brookhouse was instrumental in new Tasmanian NBL franchise
Tickford Racing has announced experienced sports administrator Simon Brookhouse as its new CEO on the eve of the 2024 Repco Supercars Championship.
The Ford team entered 2024 without a leader following the departure of long-time CEO and Team Principal Tim Edwards. Edwards, who led Tickford for nearly 20 years, departed at the end of 2023 to head up Supercars’ motorsport operations.
Ahead of the new season, Tickford has announced the coup signing of Brookhouse, who has a decorated background in sport.
Notably, Brookhouse was appointed the inaugural CEO of new NBL team Tasmania JackJumpers in 2020. He was charged with building the club from the ground up, and was at the helm when the team made the NBL Finals in its first season.
Previously, Brookhouse was Golf Australia's General Manager of Golf Operations, Golf Victoria's CEO of Golf Victoria, Chairman of the South East Australian Basketball League and President of the Hobart Chargers.
Brookhouse’s arrival comes as Tickford readies for its first season as a two-car operation in over a decade.
"I’m very excited about the opportunity to join the highly credentialed Tickford Racing Team — they're synonymous with success,” Brookhouse said.
Managing Director Rod Nash added: “To find a candidate with Simon’s history is a win for our team.
"He has a strong understanding of professional sport, is proven as an effective leader that can motivate and deliver clear communication, and has established relationships that have helped grow commercial revenue and ultimately a winning culture.
"Simon's experience as a commercial orientated CEO will lead the team well in all aspects of our racing and business operating culture in order to continue to succeed."
Brookhouse will join the team ahead of the season opener, the Thrifty Bathurst 500, on February 23-25. Tickets for the Mount Panorama event are on sale now.
The Campbellfield squad will enter two Ford Mustangs for Cam Waters and Thomas Randle in 2024. Waters won three races in 2023, with Randle enjoying a career-best season with four podiums and a pole.
Tickford will test at Winton Motor Raceway on Wednesday February 7.