Vili's Pies extends Supercars partnership through 2027

Supercars has today announced a two-year extension of its partnership with Vili’s Family Bakery, with the iconic Australian brand to remain the Official Pie Partner of Supercars through at least the end of the 2027 season.

The renewed agreement continues a partnership between two much-loved Australian brands, united by a shared passion for tradition, quality and delivering unforgettable experiences for fans across the country.

Vili’s Pies will continue to feature at Supercars events nationwide, connecting with fans at Australia’s most celebrated motorsport events, including the Repco Bathurst 1000, bp Adelaide Grand Final, Boost Mobile Gold Coast 500, and more.

Founded in South Australia, Vili’s has become a staple of Australian road trips and sporting occasions, making the partnership a natural fit.

Supercars Head of Commercial Craig Dontas said the extension reflects the strength of the partnership and the deep connection both brands share with Australian fans.

“Vili’s Pies are a favourite choice among Supercars fans, so we’re delighted to extend our partnership with Vili’s Family Bakery a further two years through 2027,” Dontas said.

“Supercars and Vili’s are two both proudly Australian brands who place a great focus on providing great value and unforgettable experiences to fans and customers wherever they are.

“Vili’s has been a fantastic partner in enhancing the fan experience at Supercars events, and we look forward to continuing to work together to bring great food and great racing to fans right around the country.”

The partnership will see Vili’s bring its products to race weekends across Australia, while also delivering engaging content and activations throughout the season.

A highlight of the upcoming year will be the distribution and launch of Vili’s new Smokey BBQ Brisket Pie, set to be available to race fans at events across the 2026 season.

“Supercars is such an iconic part of Australian sport and culture, so it’s a natural fit for Vili’s,” said Vili’s Family Bakery CEO Tom Sullivan.

“Our pies have been fuelling road trips and race weekends for generations and we’re excited to continue building that connection with fans across the country. We’re looking forward to another big season ahead and being part of the atmosphere at some of Australia’s greatest racing events.”

The extended partnership reinforces Supercars’ commitment to working with Australian brands that share its connection to fans, communities and the uniquely local culture that surrounds the Championship.

The next round of the 2026 Repco Supercars Championship is the ITM Taupō Super 440, to be held April 10–12 at Taupō International Motorsport Park.