Supercars appoints Popsta Media as digital sales agency
Supercars appoints Popsta Media as digital sales agency
Digital interactions up 85% year-on-year in 2025
2026 season continues in Taupō, New Zealand from April 10-12
Supercars has appointed Popsta Media as its digital media sales agency, giving the consultancy exclusive responsibility for selling Supercars YouTube Media in Australia and New Zealand, allowing brands to access one of Australia’s most engaged motorsport audiences through premium, brand safe placements.
Popsta will also be responsible for sales of digital inventory across the Supercars website, app and branded content integrations.
The partnership also opens new opportunities for advertisers to buy Supercars YouTube media direct, Popsta Media is a music, sport and entertainment media consultancy partnering with Universal Music Group, Moonbug Entertainment and now Supercars across Australia and New Zealand.
The business represents exclusive YouTube inventory spanning global music talent, premium kids content and high-performance motorsport.
“Supercars is one of Australia’s largest sports and the country’s premier motor racing category, and Bathurst is one of Australia’s biggest cultural icons,” said Andrew Mara, Supercars Head of Digital.
“The growth across our digital channels been exponential, following heavy investment into the digital experience across each digital touchpoint. It was the perfect time for us to partner with Popsta Media, who brings deep expertise in digital and YouTube monetisation.
In 2025, Supercars generated 510 million digital interactions, up 85% year-on-year, alongside 363 million total video views across its digital ecosystem. Of those, 24.8 million views were delivered via the Supercars YouTube channel.
Shaun Warry, Co-Founder of Popsta Media, says the partnership gives brands a premium entry point into one of the most scaled and engaged digital sports audiences in the market.
“We’re excited to now offer brands premium brand-safe opportunities in one of Australia’s largest sports, through YouTube media, Content Sponsorships, display inventory and branded content opportunities,” Warry said.
Andrew Mara, Supercars Digital Activations Director, says that a shift in content strategy has driven high demand from brands to partner with Supercars through content integration.
“We’ve had high demand from brands wanting to position themselves around our highly engaged YouTube audience,” Mara said.
“The partnership with Popsta Media strengthens our commercial digital offering and creates new ways for brands to engage Supercars fans across our owned platforms.”
Interested parties can visit Popsta Media’s website to learn more and submit enquiries.
Supercars is two rounds into its 14-event 2026 calendar, with the Repco Supercars Championship, which heads across the ditch to New Zealand in a fortnight for the ITM Taupō Super 440, April 10-12.
