Boost Mobile ramps up in expanded Supercars partnership
Supercars and Boost Mobile confirm expanded multi-year partnership through to 2028
Boost Mobile retains naming rights to Pole Award, Gold Coast 500 and Official Telco Partner of the Supercars Championship
New Boost Mobile Race Radio and Motorsport Technical Team partnership introduced
Boost Mobile has ramped up its long‑standing partnership with the Repco Supercars Championship, with a new multi‑year agreement that will see Boost Mobile continue as the category’s Official Telecommunications Partner through to the end of 2028.
The expanded deal builds on a relationship dating back to 2021 and marks a major evolution in Boost Mobile’s role within the sport.
Moving beyond traditional branding, the refreshed partnership deepens Boost Mobile’s involvement as a connectivity and technology partner, helping to power Supercars operations, teams, broadcast, and communications, complementing its established brand presence across the championship.
Boost Mobile CEO Bobby Geldens said the multi-year deal reflects the company’s commitment to innovation and to supporting elite Australian motorsport.
“We’re excited to be going bigger and better than ever with Supercars,” Geldens said.
“This partnership has always been about more than brand signage at events—it’s about connection, innovation and enhancing the fan experience for a sport that thrives on speed, reliability and performance.
“By deepening our role as Supercars’ connectivity and motorsport tech partner, we’re helping power the championship with leading connectivity to bring fans closer to the action. We can’t wait to see what the next three years deliver.”
Several of the Boost Mobile highest‑profile assets will continue under the renewed agreement, including the Boost Mobile Qualifying, Pole Award and naming rights of the Boost Mobile Gold Coast 500, the opening round of the Supercars Finals.
The partnership will also introduce new and enhanced features, including the debut of Boost Mobile Race Radio, a new branded communications asset, supporting Supercars’ ongoing efforts to modernise its broadcast offering and enhance the way fans experience the sport across live and digital platforms.
Boost Mobile will additionally become a presenting partner of the Supercars Motorsport Technical Team, powering key technical and operational functions across the championship. The collaboration reinforces the importance of reliable communications and infrastructure in modern motorsport, while preserving the identity and expertise of the Supercars technical group at the heart of race operations.
Supercars Chief Revenue Officer Jamie Black said the agreement reflects the strength and longevity of the partnership.
“We’re thrilled to extend our partnership with a loyal and exciting brand in Boost Mobile,” Black said.
“Their commitment to innovation and their passion for motorsport makes them an ideal long‑term partner. With the expansion of Boost Mobile’s technical role and the continuation of iconic assets like the Boost Mobile Pole Award and Gold Coast 500, the partnership is stronger than ever.”
The Repco Supercars Championship now heads to Albert Park, with the Melbourne SuperSprint set to take place from March 5–8 as part of the Formula 1 Australian Grand Prix weekend.
Tickets and corporate hospitality options for the Supercars season can be purchased via Supercars.com and Ticketek.
