Super2 rookie secures new sponsor, 2024 seat
Jordyn Sinni and Eggleston welcome CarCity backing
CarCity to back Sinni's #54 Holden for remainder of 2023 and all of 2024
Sinni is 16th in points heading to Sandown
Jordyn Sinni has landed a new naming rights sponsor and 2024 seat with Eggleston Motorsport in the Dunlop Series.
Sinni, 20, will carry CarCity backing on his #54 Eggleston ZB Commodore for the remainder of 2023, as well as for the 2024 season.
CarCity, established in 1985, is one of Australia’s largest pre-owned car networks, and has sites in Ringwood, Melbourne and Michinbury in Sydney.
Sinni's CarCity livery was designed by Tim Pattinson, and will debut in the Dunlop Series at this weekend's Penrite Oil Sandown 500.
The former Formula Ford racer is 16th in the Super2 standings after three rounds, with a best finish of eighth in Newcastle.
“I am so grateful to Ruvi, Tony and everyone at CarCity for putting faith in me. It’s a great opportunity to work with a major sponsor and learn the ins and outs of working with an established brand,” Sinni said.
“The car looks unbelievable and I’m hoping we can have some really good results and get the car up the pointy end of the field for them."
CarCity Director Ruvi Herzog added: “When the opportunity arose for CarCity to partner with Jordyn in the Supercars, I gladly took up the offer.
“I have worked with John from Push Talent Management before and we’ve had some successful partnerships with athletes in the past.
“At CarCity, we are passionate about cars and many of our dealers simply love motorsport. Jordyn is an emerging talent with a goal to make it into the Repco Supercars Championship.
"CarCity will be backing his journey whilst Jordyn works with us to engage with our loyal customers and dealers.”
The young driver also recently signed with Australian management group, Push Talent Management, which was initially launched to manage David Reynolds.
Push Talent Management also backed Andre Heimgartner’s move back into Supercars, represents Jake Kostecki, and has since gone on to work with talent across sport and entertainment, including AFL and MasterChef identities.
“Push has grown into a broader media and communications agency, including Push Media and Communications and Automotive Marketing Australia – both partner agencies within the group,” Push Talent Management Managing Director John Ruggiero said.
"Bringing together talent and brands is critical in global sport sponsorship.
“Our role is to develop talent to ensure they are capable of representing a brand’s campaign, and Jordyn is an example of some of the fantastic new talent emerging in Australian motorsport.
“At the same time, we will assist CarCity in leveraging their investment with a view to produce content to highlight their sponsorship.”
Dunlop Series action at the Penrite Oil Sandown 500 will commence on Friday with Practice 1 at 9:50am AEST.
