The Bend announces inaugural enduro naming rights

Naming rights for the first ever Supercars endurance race at The Bend Motorsport Park have been announced.

In a special announcement made Wednesday, organisers revealed the new event will run as the AirTouch 500 at The Bend. Tickets for the inaugural AirTouch 500 at The Bend are on sale now.

AirTouch is a leading Australian company what specialises in smart climate control systems, primarily focused on providing zoned temperature and airflow management for homes and businesses.

Developed by Polyaire, a leading air conditioning distributor, AirTouch offers solutions for both individual homes and larger developments like apartments and commercial spaces.

Hon Zoe Bettison, Minister for Tourism and circuit CEO Dr. Alistair MacDonald announced the official naming rights partner for the first ever Bend enduro in Adelaide on Wednesday.

It comes after this year's rebranded Adelaide Grand Final event secured naming rights from bp.

Between 2018 and 2023, The Bend Motorsport hosted Supercars sprint races. However, circuit owners long carried ambitions of an endurance event, which will come to fruition on September 12-14.

This year's event at The Bend will also feature the Kumho FIA TCR World Tour alongside the domestic TCR race series. Over 20 teams and 200 competitors are set to attend The Bend from overseas.

the dream of hosting an Enduro round now a reality. As the only Enduro round outside Bathurst, it is expected that The Bend will host over 50,000 people and 3,000 campers across the weekend.

The Hon. Zoe Bettison, Minister for Tourism, is thrilled that a global company based in Adelaide is supporting regional tourism through today’s announcement.

“It’s fantastic to see a global company, proudly based right here in Adelaide, getting behind one of South Australia’s most significant regional events," Bettison said.

"The AirTouch 500 at The Bend will drive tens of thousands of visitors into the Murray River, Lakes and Coorong, boosting local tourism, hospitality and the wider economy. It’s a brilliant showcase of South Australian innovation and our capacity to deliver world-class motorsport experiences. I

"t’s especially exciting to see an Adelaide-based company investing in regional tourism and helping bring the dream of an Enduro round at The Bend to life.

"Events like this put our state on the global stage and bring real benefits to regional communities.”

Supercars CEO Shane Howard added: “It’s exciting to have The Bend open the Enduro Cup in 2025. With the Championship on the line and the first endurance race of the year, it’s going to play a critical role in shaping this year’s title fight.

"The Bend is a world-class circuit, and we hope fans get behind the event and enjoy what’s set to be a thrilling weekend of Supercars racing.”

The 2025 Supercars season will resume at the NTI Townsville 500 on July 11-13. Supercars drivers will contest races on all three days of the event. Tickets for the NTI Townsville 500 are on sale now. International viewers can watch the action on SuperView.