New website, app to transform Supercars digital experience
New website and mobile app announced
New platforms to debut ahead of Repco Bathurst 1000
Revamped live timing, new features to take Supercars to next level
The Repco Supercars Championship is thrilled to announce the launch of an all-new website and mobile app which will redefine the way fans engage with the pinnacle of Australian motorsport.
Boasting a sleek new interface and a range of state-of-the-art features, the upcoming digital rollout is poised to elevate the fan experience to an exhilarating new level.
The new Supercars website is scheduled to launch on September 25th and the app on September 28, ahead of the 60th anniversary running of the Repco Bathurst 1000.
Chief among the new features is a completely revamped live timing program where for the first time, fans will be able to follow their favourite drivers in real-time during on-track sessions.
With more information available than ever before, users will have live data and content available at their fingertips with the ability to select their favourite driver and follow timing and live in-car telemetry.
The monumental project has been in development for over two years and represents a multi-million-dollar investment by Supercars in its commitment to delivering an unparalleled fan experience.
"The launch of our new website and mobile app marks a significant milestone for the Repco Supercars Championship," said Supercars CEO Shane Howard.
"We're bringing fans closer to the action than ever before, with real-time insights and immersive features that will make every race an unforgettable experience."
The development of these digital platforms is the result of a collaboration between Supercars and Tribal DDB, one of the most awarded Interactive agencies in Australia. Together, Supercars and Tribal have crafted a website and mobile app that cater to a diverse audience, offering tailored experiences for all user preferences.
"Our aim was to create a digital ecosystem that caters to every facet of Supercars fandom," noted Supercars Head of Digital Anthony Alvernes.
"Whether you're a first-time visitor, a devoted enthusiast, a business seeking corporate opportunities, or simply a fan wanting to dive deeper into our world, our new website and app promise a top-tier experience for everyone."
The upcoming Supercars app is set to become the ultimate companion for fans, whether they utilise it during race weekends or to stay updated on the latest news in the sport.
The app will offer an immersive and dynamic perspective on all things happening on and off the track. Enriched features include live timing, real-time commentary, personalised news updates, exclusive partner offers, and a range of other exciting elements that promise to enhance the race weekend experience.
Davy Rennie, National Managing Director of Tribal DDB, expressed his enthusiasm for the project, stating: "We are proud to have worked closely with Supercars to bring their vision to life with the new Supercars website and mobile app. Together, we've created an innovative digital platform that sets a new standard for sports entertainment in Australia."
With the launch date rapidly approaching, the Repco Supercars Championship invites fans to mark their calendars for September 25th and prepare to embark on a thrilling new digital journey in the world of Supercars.
The Repco Supercars Championship goes endurance racing today at the Penrite Oil Sandown 500, with 500 kilometres of Supercars action scheduled to begin at 2:15 p.m. AEST on Foxtel and Kayo.
Following the rollout of the new Supercars.com and Supercars mobile app, the championship will head to Mount Panorama for its crown jewel event, the 60th anniversary running of the Repco Bathurst 1000, taking place October 5-8.
