Monster Energy joins Supercars as Official Energy Drink Partner
Supercars is excited to announce that global energy drink powerhouse, Monster Energy, has signed on as the Official Energy Drink of the Repco Supercars Championship.
This multi-year partnership is a key milestone for Supercars, with Monster Energy now part of the championship’s growing group of premier partners.
Known for its bold, high-octane brand and extensive motorsport presence worldwide, Monster Energy will bring its trademark excitement to Supercars, further solidifying its influence in Australian motorsport.
Supercars General Manager – Commercial, Jamie Black said: “Having a global brand like Monster Energy on board demonstrates the success and growing global appeal of Supercars.
“This collaboration firmly establishes Monster Energy as a dominant force in Australian motorsport, aligning the world’s leading energy drink with one of the country’s most dynamic and popular sporting categories.
“Their adrenaline-fueled image and marketing align perfectly with our fanbase, who love the energy and excitement both on and off the track.”
Monster Energy has been a prominent supporter of Supercars since 2016, notably backing drivers such as Cam Waters and his iconic #6 Tickford Mustang.
This new partnership elevates Monster Energy’s involvement, ensuring their presence at all major Supercars events and activations.
Ben Bartlett, Senior Manager, Marketing from Monster Energy said: “Motorsport is core to our DNA, and after a long association with Cam Waters and his #6 Monster Energy Mustang, we’re pumped to strengthen our connection with the Supercars category and events.
“Supercars is fast, loud, and full of adrenaline—an ideal match for the Monster Energy brand.
“We’re eager to continue fuelling the excitement for Supercars fans and to build on our motorsport legacy.”
Monster Energy’s partnership with Supercars will feature exciting activations at key events, unique fan engagement experiences, and exclusive promotions, reinforcing the brand’s dedication to motorsport on a global scale.
