Coulthard looks Sharp for Sydney

DJR Team Penske and Sharp Corporation of Australia will team up for the final round of the 2016 Virgin Australia Supercars Championship in Sydney.

The Sharp brand will run as naming rights on the #12 entry of Fabian Coulthard for the season finale, after having been seen earlier this year on the #17 Ford of Scott Pye.

“Sharp has been a great partner in 2016 and we are delighted to run a full livery on Fabian Coulthard’s car at the Sydney 500,” DJR Team Penske Managing Director Ryan Story said.

“The team has benefited by state of the art office equipment which has helped planning and productivity. We work with Sharp on a number of levels and look forward to continuing the partnership into 2017.”

DJR Team Penske has a strong focus on business to business relationships, and Sharp Corporation of Australia has a very strong partnership in place with Penske Transportation Group International.

“Sharp’s B2B business development has increased, not only with the Penske Corporation but also a number of DJR Team Penske team partners,” Sharp National Marketing Manager, Office Solutions Group’s Daniel Gard said.

“Although our partnership only began earlier this year, we have seen how The Virgin Australia Supercars Championship is at the cutting edge and is a real technical challenge. We see this partnership with DJR Team Penske developing even further in 2017 in both business and racing.”

Locally, Sharp Corporation of Australia has partnered on various projects with DJR Team Penske, including assisting with office automation and business solutions, ensuring maximum optimisation of technology for the team.