Coates Hire expands V8 Supercars Portfolio with Sydney 500

Australia's leading equipment hire company, Coates Hire, has expanded their sponsorship of the V8 Supercars Championship, taking naming rights over the season ending Sydney 500.

Coates Hire, an existing long-term sponsor of the Championship, have agreed to a multi-year naming rights agreement which will see theChampionship deciderbecome the Coates Hire Sydney 500 until 2018.

Withover130yearsin market, Coates Hire supplies equipment and temporary infrastructure services toawide variety of markets including Government,

Engineering, Building Construction, Maintenance, Mining and Resources, Manufacturing and Events.

The naming rights of the Coates Hire Sydney 500 is in addition to Coates Hire's position as the Official Hire Equipment Sponsor of the V8 Supercars Championship, where they provideV8 Supercars with all of the essential equipment and servicesrequired to run all V8 Supercarspromoted events.

Coates Hirehave a long history with the sport, having held the naming rightssponsor position for the Coates Hire Ipswich SuperSprintfor the last three years. They also sponsorthe Coates HireLeaderboard, featuredin both the V8 TV broadcast and online at v8supercars.com.au.

V8 Supercars Commercial Director Matt Braid said that it was extremely encouraging to see a long-term series partner like Coates Hire looking to expand their presence in the sport.

"With the new naming rights agreement for the Coates Hire Sydney 500, the relationship between Coates Hire and V8 Supercars will reach beyond 15 years - beginning in 2002," said Braid.

"Our fan base provides exposurefor Coates Hire, withstrongalignment to our keydemographic, marketing to our audience makes fantastic sense for Australia's largest equipment hire company."

Coates Hire Group Manager - Marketing, Jeremy Hill, said that stepping up into the naming rights position for the Sydney 500 was a strategic expansion of their existing V8 Supercars assets.

"We've seen fantastic results from our relationship with V8 Supercars as Official Equipment Hire Sponsor, and our sponsorship of thechampionshipover the last few years," said Hill.

"Our equipmentand event expertise is what helpsV8 Supercars eventsaround Australia happenand we're proud to play such an integral part in providing the equipment that allows these sensational events to come to fruition.

"With the Championship tobe decidedat the Coates Hire Sydney 500 in December, we expect even more excitement and fantastic results for our continuing partnership with V8 Supercars.

The Coates Hire Sydney 500 will conclude the 2015 V8 Supercars Championship, at Sydney Olympic Park across the weekend of December 4-6.