Coates Hire, Australia’s largest equipment hire company, has renewed its partnership with the Virgin Australia Supercars Championship for a further three years.
It takes the partnership between Supercars and Coates Hire beyond a decade.
The deal includes the Coates Hire Leaderboard that features in Supercars television broadcasts across Australia and is integrated throughout Supercars digital and social media channels.
As the Official Equipment Hire Partner of the Supercars Championship, Coates Hire will provide essential equipment and services required to deliver nine events, including the Supercheap Auto Bathurst 1000, Vodafone Gold Coast 500 and Watpac Townsville 400.
Coates Hire has also renewed its Naming Rights Sponsorship of the Supercars grand finale, the Coates Hire Newcastle 500.
Supercars Chief Executive Officer Sean Seamer welcomed the news Coates Hire has chosen to extend its sponsorship of Supercars.
“I am delighted to continue our fantastic partnership with Coates Hire until the end of the 2021 Supercars season,” Seamer said.
“Coates Hire is an integral part of the team which helps make our events happen. Working together, we share a passion for producing fantastic experiences for millions of fans in all regions of Australia.”
With a history of more than 130 years, Coates Hire supplies equipment and temporary infrastructure services to a wide variety of markets including Government, engineering, building construction, maintenance, mining and resources, manufacturing and events.
Coates Hire Chief Executive Officer Jeff Fraser said: “As proud Australian-owned company, we are pleased to be able to bring our expertise to the successful staging of these events and continue our affiliation with a sport that both benefits communities around Australia and resonates well with our customers and team.
“Coates Hire has been working with Supercars events for the past 16 years. As a major sponsor of the Championship, we share the passion, energy and thrills that comes with world-class motor racing.
“But we’re much more than just a sponsor. The Coates Hire team is the backbone of Supercars events. From the initial planning stages, to the event set up, the passion and energy from all levels of the partnership is evident.
“Coates Hire contributes significantly to ensure that Supercars events throughout Australia are brought to life through the supply of generators, power distribution units, lighting towers, temporary buildings, toilets, a whole range of materials handling and access equipment used to both place and hold the temporary infrastructure required to make the events happen.”