Woodstock Bourbon rolls in added spirit to V8 Supercars Championship
27 Feb 2015
Woodstock Bourbon has today announced its largest sporting sponsorship in company history becoming the Official Spirit supplier of the V8 Supercars Championship.
Woodstock Bourbon's new partnership with V8 Supercars places the brand right in the heart and hands of their key consumers for the 2015 season and beyond.
Chief Commercial Officer from Asahi Premium Beverages - Scott Hadley, said everyone involved with the business was excited to commence the partnership that will result in the Woodstock brand becoming a household name with V8 Supercars fans worldwide.
"We're thrilled to be aligning ourselves with the world's leading touring car category in what is the biggest sponsorship deal for Woodstock Bourbon to date," said Hadley.
"We're excited to be joining the growing brand of the V8 Supercars, and are looking forward to this exciting new period for all involved. We strongly believe that it will allow us to connect with our consumers and customers on a greater level".
The partnership will provide Woodstock Bourbon with exclusive pourage and activation rights at all V8 Supercars events from 2015 onwards.
TV broadcast integration and digital exposure through online platforms will form a key conduit to the deal.
V8 Supercars CEO James Warburton is delighted to have Woodstock Bourbon on board as the V8 Supercars Championship sets it sights on an exciting new era in Australian motorsport.
"It's fantastic to have such a strongbrandin Woodstock Bourbon join our growing sport as the Official Spirit of the V8 Supercars Championship," said Warburton.
"Woodstock Bourbon is a premium brand that recognises the power and reach of V8 Supercars. Now, with a record media deal in place and online engagement growing at an astonishing level, our brand is the strongest it has ever been."
The 2015 V8 Supercars Championship kicks off on the streets of Adelaide at the Clipsal 500 where crews are set for an intense opening battle to the season, Feb 26-Mar 1 2015.
