Microsoft Adds Octane To V8 Supercars
In a shared event, technology and promotional partnership, Microsoftwill activate its campaign for their latest product offering by assuming namingrights sponsorship of the next V8 Supercar event.
The Tasmania Microsoft Office 365 is Tasmania’s single largest sportingevent each year. It is beamed live throughout Australia and New Zealand, andbroadcast to some 137 countries globally.
V8 Supercars CEO David Malone said this latest partnership captured thetechnology and innovation being used by the sport at and away from the racetrack.
“Microsoft is a world leader in technology and it is great to see such aglobally recognised organisation support our sport,” said Mr Malone.
“This is a fantastic opportunity which sees Microsoft’s support of V8Supercars for the first time, further highlighting the new era of our sport.”
Mark Leigh, Marketing and Operations Director, Microsoft Australia,said: “Behind every great sport there is a team working behind the scenes tohelp make the magic happen. Already a valued customer of ours, we’re excited tobe a bigger part of the V8 Supercars team. Through our partnership, we’re alsolooking forward to showcasing just how the V8 Supercars team makes this amazingsport run like a well-oiled machine.”
Tasmania’s Premier Lara Giddings welcomed the announcement ofMicrosoft’s sponsorship.
“As the pioneer of the National Broadband Network, Tasmania has anexciting future in information and communications technology and it isencouraging to see a multinational corporation like Microsoft taking aninterest in our state through this initiative.
“As well as supporting a wonderful motor-sport event, this relationshipcan only help to build Tasmania’s ICT business and research reputation.”
For the first time the Car of the Future will take to the Symons PlainsRaceway at the Tasmania Microsoft Office 365, April 5 – 7.
It is set to be a super weekend with the new 60/60 super sprint format,super bikes and of course Supercars taking to the country’s shortest and mostentertaining tracks.
Get your tickets at ticketek.com.au or visitv8supercars.com.au for more information.
