Gold Coast 600 announces new naming sponsor

The iconic Gold Coast 600 returns to the world-renowned street circuit this October along with a new, long-term naming rights sponsor, a reinvigorated trackside precinct and the biggest high octane, high energy entertainment.

Castrol EDGE was announced today as the naming rights sponsor of Queensland's largest sporting and entertainment event, which this year will be taken to new levels on, and off, track.

V8 Supercars CEO James Warburton welcomed Castrol to the Castrol EDGE Gold Coast 600, which is Queensland's largest sporting and entertainment event annually and confirmed its status as one of the best in Australia.

"Castrol EDGE is a global brand with deep roots in motorsport, business and corporate Australia," Warburton said.

"We are enormously proud to have Castrol as the major naming rights partner of the Gold Coast 600 following on from the great success of the partnership at the Castrol Townsville 500 - Driven by TAFE Queensland just a few weeks ago.

"Castrol is a global power brand and widely acknowledged as the world's leading specialist provider of lubricant solutions. Their support over the next three years will drive the Castrol EDGE Gold Coast 600 to new heights."

Castrol Australia Marketing Director Diana Hall said the Castrol EDGE Gold Coast 600 was an iconic event for Castrol to partner with to reap substantial exposure from the broadcast and at-track offerings.

"We're extremely excited to announce that Castrol will strengthen its partnership with V8 Supercars through a new, multi-year deal which sees Castrol EDGE as the naming rights sponsor to the Gold Coast 600," said Hall.

"This is an event that is perfectly suited to showcase the strength of Castrol EDGE, our strongest oil ever, because of the extreme and punishing conditions that the Gold Coast circuit brings for both the cars and their drivers.

"Castrol EDGE is all about pushing the boundaries and that is what will happen here on the Gold Coast for the Castrol EDGE Gold Coast 600.

"We look forward to utilising our support of the Castrol EDGE Gold Coast 600 to entertain on a corporate level and showcase our performance product to millions of motorsport fans through global exposure of this action-packed event."

Queensland Minister for Tourism and Major Events Jann Stuckey welcomed the Castrol EDGE Gold Coast 600 back to Queensland in 2014.

"The Castrol EDGE Gold Coast 600 will showcase the best in Australian motorsport coupled with an outstanding entertainment program providing locals and visitors with another 'Famous for Fun' Gold Coast experience," Ms Stuckey said.

"The Queensland Government's 20-year plan for tourism, Destination Success, outlines the need to support events such as this which drive repeat visitation to Queensland's destinations."

Warburton announced a completely refreshed approach to this year's Castrol EDGE Gold Coast 600 by bringing the entertainment into the precinct, making it an all-encompassing hub of activity for everybody. Traditional race fans, families, party goers and corporates will have a myriad of options to plan their own experience.

Click here for more information on the entertainment options and impressive updates to the event for 2014.

Tickets are available from as little as $30 for general trackside and $75 for a fan stand seat. At the corporate end of the spectrum there are numerous options available for the full experience on pit straight or in any of the VIP areas around the circuit. Click here for tickets.