Erebus confirms Coca-Cola naming rights
Erebus Motorsport has announced a new multi-year naming rights deal with Coca-Cola Europacific Partners.
Coca-Cola Europacific Partners (CCEP) has stepped up its partnership with Erebus.
Both Erebus Chevrolet Camaros will carry Coca-Cola branding in 2023 and 2024.
Will Brown and Brodie Kostecki will race under the Coca-Cola Racing by Erebus banner from next season.
It comes after the team campaigned as Boost Mobile Racing by Erebus in 2022.
It’s the third instance — after running as Penrite Racing — that Erebus has had naming rights across both cars.
The global drinks company has been Erebus' official beverage partner since 2019.
The expanded agreement marks the first time since 1996 that Coca-Cola have taken full naming rights across two cars.
Coca-Cola colours for Brown and Kostecki
"We are so excited to welcome Coca-Cola as our naming rights partner next year,” Shannen Kiely, Erebus Managing Director, said.
"We have enjoyed a close partnership with CCEP for a number of years.
"We are looking forward to this next chapter as we move into an exciting time in the sport.
"We can’t wait to see two red Camaros on track next season.”
Coca-Cola previously backed Chris Pither’s PremiAir Racing Commodore in 2022.
The famous red and white of Coca-Cola notably backed Wayne Gardner at the end of the 1990s.
Pither and PremiAir saw out the 2022 season with a throwback livery in tribute of Gardner.
The Coca-Cola legacy in Supercars will now be furthered by Erebus.
Pither, PremiAir carried Coca-Cola branding in 2022
Felicity Needham, Coca-Cola’s Vice President Sales Away from Home, was excited to step up with Erebus.
"CCEP’s relationship with Supercars and Australian motorsport goes back 50 years,” Needham said.
“We’re very excited about our new chapter with Erebus Racing.
"Supercars continues to have a strong reach nationwide with a highly engaged fan base.
"We can’t wait for the season to get underway."
Coca-Cola Racing by Erebus will unveil its new liveries next season before pre-season testing in February.
The team is currently building its Camaros for Brown and Kostecki.
The 2023 Repco Supercars Championship will commence in Newcastle next March.
Tickets are on sale on Supercars.com and Ticketek.com.
