Supercars is thrilled to announce the launch of a new memberships program aimed at redefining the fan experience.
MySupercars has been launched today, a comprehensive membership program that will offer fans of all types, from first-time spectators to the most passionate and dedicated supporters, with a personalised experience to get closer to their favourite teams, drivers and Supercars.
The introduction of the new Membership Program is the second phase of the complete overhaul of Supercars’ digital offering for fans, following the initial rollout in October 2023.
From today, using supercars.com/memberships and the new Supercars app, fans can sign up to three tiers of membership.
Exclusive access to personalised news and updates
Driver and team standings
Highlights video library
Live radio commentary
Classic view Live Timing
MySupercars+ ($36 per year):
All MySupercars benefits
Access to Shotgun where fans can get exclusive in car vision and audio from inside their favourite drivers Supercar direct from the track
Enhanced Live Timing and Telemetry usually reserved for teams in garages.
Members-only digital events
Premium partner offers
Ad free environment
MySupercars Track+ ($220 per year)
All MySupercars+ benefits
Paddock access at promoted events
Priority entrance for early access
Personalised member pack valued at $100
Directly entered into competitions to win Unforgettable Experiences
10% off online ticket purchases
10% off Official Supercars merchandise at track
Early access to Repco Bathurst 1000 camping tickets before public sale
Invitations to exclusive member functions at selected events
Furthermore, MySupercars Track+ members gain exclusive access to the official Membership Merchandise store.
In collaboration with programme partners TPF, Supercars is introducing a customisable membership range of merchandise exclusive to members. Upon signing up, MySupercars Track+ members receive a $100 credit to indulge in a premium selection of customisable products.
Supercars Head of Marketing Brenda Younes highlighted the unique approach of the new membership program: "We're thrilled to unveil MySupercars memberships, giving our fans an experience like no other.
"It's not just about watching races; it's about being part of something special – a tight-knit community that's as passionate as it gets.
"MySupercars is about making fans an insider, offering exclusive, heart-pounding moments that go beyond the usual perks.
"This is groundbreaking for us, a whole new ballgame. Picture this: virtually riding shotgun with your favourite driver as they tear down Conrod Straight at 300km/h. It's an adrenaline rush like never before and a personalised experience we are very proud to deliver.
"MySupercars memberships bring fans closer to the action. It's not just about watching – it's about living and breathing the Supercars experience, right at the touch of a button."