Repco teases 2025 Bathurst 1000 campaign

Repco has teased its 2025 campaign in typical tongue-in-cheek fashion, led by Great Race legend Greg Murphy.

The leading Australian automotive parts and accessories retailer, which is naming rights partner of the Supercars Championship, carries Bathurst 1000 naming rights for a fifth year in 2025.

Repco has promoted the Great Race through its 'Bringin' the Bathurst' TV ads, featuring drivers, cars and landmarks through the years.

In 2025, it has shifted to the Mountain itself.

In a playful media release, Repco said: Contrary to reports published today, the iconic Australian brand said it wasn’t recording the 2025 edition of its annual landmark ‘Bringin’ the Bathurst’ TV advertisement at the famous NSW regional city this week.

“Nothin’ to see here,” said a company spokesperson, speaking from a racetrack that wasn’t Mount Panorama.

“We want racing fans and car enthusiasts to know we didn’t have an internationally acclaimed production company recording any awesome action at Australia’s holy grail of motor racing.

“If you were in the area from week commencing 28 July 2025 – not that that was the date we were shooting anything – then just forget about anything you clearly didn’t see.”

Repco’s spokesperson emphasised that stars from the Supercars Championship and various other motorsport identities were not involved in this thing that didn’t take place.

They also said their multi-award-winning creative agency wasn’t there either.

“And as for this NZ racing legend who did that Lap of the Gods thing who keeps hanging out with us, that’s just Paul from Accounts.”

Murphy, who won the Great Race in 1996, 1999, 2003 and 2004, has played a key role in Repco's Bathurst campaigns in recent years.

The 28-time Supercars race winner turned away a camera in a teaser video.