Sponsor name tweak for Adelaide 500

  • Repco Supercars Championship
  • |
  • 12/05/2023
  • By James Pavey

A small tweak has been made to the naming rights partner of the Adelaide 500, which will see out the 2023 Repco Supercars Championship.

Adelaide naming rights sponsor VALO has rebranded itself as VAILO as part of its international expansion.

The current season will end on November 24-26 with the VAILO Adelaide 500, with Robbie Williams headlining the off-track action.

The Adelaide Parklands Circuit hosted the season finale for the first time in December 2022 with VALO backing.

VAILO specialises in high-performance LED lighting and digital displays.

The 2022 Adelaide event generated a record $51.85 million benefit to the South Australian economy, and an estimated attendance of 258,200.

VAILO branding will be introduced in 2023

"The name VALO, meaning 'light' was associated with several diverse products and services globally," company founder Aaron Hickmann said.

"It has been a success for us in Australia, however owning a single word in a unique spelling while retaining the pronunciation is important for our rapid expansion as we export product to stadia projects globally.

"We believe that our new name better reflects our vision and values as a company and will help us differentiate ourselves in this and other new markets as we expand out reach."

The VAILO Adelaide 500 will conclude Supercars seasons until at least 2026.

Chaz Mostert and Broc Feeney won both races in 2022, in what was the final appearance for Holden in the main game.

The 2023 Repco Supercars Championship will resume at the NED Whisky Tasmania SuperSprint on May 19-21.

Tickets for the event are on sale on Supercars.com and Ticketek.com.

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