Supercars’ renowned larrikin David Reynolds is showing his serious side in throwing his weight behind the Curb The Rage campaign.
The 2017 Bathurst 1000 winner has been working behind the scenes with his management company, Push Talent Management, to bring to life a road safety initiative he is passionate about.
“Road usage in Australia is at an all-time high and with that brings more congestion which is causing more road rage,” Reynolds said.
“In 2002, the Government’s Intergenerational Report forecast our national population would exceed 25 million in 2042.
“In 2007 the estimate was dropped to 2024. We have now almost exceeded that figure in 2019.”
The 34-year-old’s mission is to raise awareness about the road rage issue with a campaign aimed at eliminating violence and intimidation on Australian roads.
“I think it’s time we brought awareness to the issue and help the community overcome this important challenge,” he said.
“In conjunction with key industry figures and with the help of corporate partners, I want to use my profile in motorsport and bring resolution to the issue.”
Reynolds (pictured above, right) has put together a series of campaigns that tie in with Curb The Rage, including CHILL – a car air freshener designed to be hung or mounted in cars and remind drivers to ‘chill out’ behind the wheel.
They will be supported with a series of parody cologne ads which will feature across social media.
The campaign will extend to industry and school visits with an educational focus to offer road users avoidance and coping mechanisms.
“By visiting schools and industry I hope to build momentum with the campaign,” Reynolds said.
“This issue is real, it’s having an impact on a lot of lives and the consequences are terrible. Together we can get back to the privilege of driving and our Australian way of life.”
Reynolds will next hop in his #9 Penrite Racing Commodore for the Penrite Oil Sandown 500 this weekend, marking the PIRTEK Enduro Cup finale.