DJR Partners With Leading Sports Brand

Italian heritage comes to Australian motorsport with Dick Johnson Racing pairing with iconic Italian sport and fashion brand FILA for the team’s footwear in 2014.

The new sponsorship will see the team wearing the Motorsport range from Fila for travel and the sporty Legion 2 for pit and on track work.

The team had their first test of the footwear at the recent Lakeside ride day earlier this week.

Team manager Richie Swan described them as the comfiest shoes the crew has had in a long time. “Not one of the crew complained about being on their feet all day – which is unheard of!” he said.

FILA’s Celeste Giusti said, “Fila is proud to be associated with an Aussie Motorsport team, we have affiliations with motorsport around the world, but this is the first Aussie team we have been involved with.

“DJR has a history as rich as FILA, which is exactly why we thought the synergies were perfect. I can’t wait to see how they perform across the year.”

Fila was established in Biella, Italy, in 1911 amid the foothills of the Italian Alps. Fila is a leading manufacturer of sporting and lifestyle footwear and apparel which is distributed worldwide, having initially gained world-class recognition in tennis apparel.

More recently it has developed wider brand recognition by marketing products with a high Italian design and style content that are endorsed by professional artists and athletes from around the world.

You can see the crew and their new Fila’s in action today at the free sydney.com V8 Supercars Test Day at Sydney Motorsport Park, with cars on-track from 9am.