Digital tech transformation to debut at Sydney SuperNight
Repco Supercars Championship
By James Pavey
August's Beaurepaires Sydney SuperNight will host the debut of Sydney Motorsport Park's multi-million-dollar technology transformation.
The Australian Racing Drivers' Club (ARDC) has entered into a 10-year investment partnership with PMY, which has invested $4 million into the new and exciting in-venue digital experience project of the circuit.
The Eastern Creek circuit is currently Australia’s only '365' motor racing circuit under permanent LED lighting.
Announced on Monday, it now be lit night and day by state-of the-art LED displays and integrated television and lighting systems.
Features include a giant 45sqm welcome screen, four 12sqm double sided elevated cantilever LED boards, and 144 metres of pit straight LED screens facing Brabham Straight.
PMY's Smart Operating Platform will also be deployed at the venue to provide an operational and crowd intelligence solution.
Works are expected to be completed in time for the Sydney Supercars event across August 20-22.
Supercars CEO Sean Seamer said: "SMSP is a world-class motorsport facility, and this new technology offering will take the fan experience at the Sydney SuperNight event to another level for our fans at the venue, along with the millions of viewers around the world who watch the event every year."
PMY Managing Director Paul Yeomans added: "PMY is thrilled to partner with the ARDC to deliver what we expect to be a game changer at SMSP and in the world of motorsport.
"Our world-class technology solution is focused on enhancing the race day experience through high-impact engagement concepts, dynamic brand, content and sponsor integrations and the latest in venue centric operational intelligence. We can’t wait to see it in action."
The ARDC’s CEO Glenn Matthews said: "This partnership with PMY not only benefits motorsport, but a broad range of stakeholders in motorsport including local business and tourism, driver training, on-site engineering and education, and much more.
"Our offering will now stack up against the world's best, being the only Australian racetrack with permanent lighting and being able to offer 24/7 unique and engaging event opportunities."
LG Electronics will be the venue's Official Consumer Electronics partner, with LG supplying the LED displays required for the project.
Brad Reed, Head of Marketing - B2B Solutions at LG Electronics Australia, said: "At LG Australia, we are extremely excited to be providing the latest in Information Display technology to SMSP as part of the future vision for this iconic motorsport location.
"The inclusion of LG's digital outdoor screens in the venue will give visitors a greatly enhanced entertainment experience.
"We are confident motorsport fans will love the parks new look and be eager to attend even more events in the future."