Betta sponsorship returns to Bathurst

A name synonymous with one of the most memorable Supercheap Auto Bathurst 1000 victories, Betta, will return to Mount Panorama this year.

Betta Home Living, formerly Betta Electrical, has signed on as the official partner of the high-speed CAMCAT camera utilised on the main straight for the television broadcast.

The Betta brand is best known to Supercars fans as the major sponsor of Craig Lowndes and Jamie Whincup’s 2006 Great Race-winning Ford Falcon.

That victory was one of the most emotional in the event's history, with the Tripe Eight duo claiming the first ever Peter Brock Trophy, less than one month after the legend’s passing.

The high-speed CAMCAT camera will be used again this year following its introduction to the event in 2017.

Developed in Austria, CAMCAT will cover 650m at Mount Panorama between the Bathurst Museum on the outside of Murray’s Corner and Hell Corner.

The CAMCAT hovering over the 2017 grid

Capable of reaching 150km/h, it will deliver unique shots along the front straight, pitlane, the grid, and the podium.

CAMCAT has been used in every Olympics since the 2002 Winter Games, is prominent in Ski Jumping World Cup coverage and has been part of motorsport broadcasts including Formula 1, the Le Mans 24 Hours and Formula E in Europe.

Jason Ireland, National Marketing Manager, BSR Group said: “Partnering with Supercars again is like two old friends coming together.

“Bathurst can be won and lost in pitlane and these moments go down in history.

“By partnering with Supercars to provide the Betta CAMCAT, fans at home are able to be a part of the action from pit straight and pitlane like never before.”

Fox Sports 506 has a dedicated, 24/7 Bathurst channel for race week, with the Sunday race set to become the first Australian sporting event broadcast in 4K.

Foxtel will deliver 48-and-a-half hours and 22 hours of live coverage respectively – produced by a crew of 350 – along with feeds for international broadcasters, Bathurst’s big screens and the Superview streaming service.

A total of 198 cameras includes onboards across all 26 Supercars and selected entries in support categories, chopper cam and the Betta CAMCAT.