Target and Winterbottom Announce Partnership
Target Australia is thrilled to announce a new partnershipwith V8 Supercar driver and voice of Disney Pixar Cars 2, Mark “Frosty” Winterbottom.
For the first time partnering with a V8 Supercar driver, theretailer has recruited Ford’s highest profile driver, Mark Winterbottom, tojoin Target in the official capacity as an ambassador. The partnershiporiginated from Winterbottom’s highly successful ambassador role, and Target’sexisting agreement, with one of the world’s most recognised brands, Disney.
The partnership will give Target customers a specialopportunity to meet Mark “Frosty” Winterbottom through appearances at variousTarget stores around Australia in 2013. Target will also become the home of‘Frosty’ product through the Disney agreement and the introduction of exclusive‘Frosty’ merchandise that will be available only at Target and online attarget.com.au.
“We are really excited about this new partnership with V8Supercar driver Mark Winterbottom, as he is such a well-respected, recognisedand admired Australian sporting hero and has a vast supporter base. Mark isvery popular with our customers, among adults and also, given his connection toDisney, he is a huge hit with children of all ages” said Dene Rogers, ManagingDirector, Target Australia.
“The partnership will give Target customers a specialopportunity to meet Mark through appearances at various Target stores aroundAustralia in 2013. Mark is a naturally friendly person and enjoys meetinghis supporters so our customers can expect a memorable experience when theymeet him.”
Winterbottom said the partnership is one he is very proud ofand a great way to meet his fans.
“Target is such a great brand and their commitment todelivering the best shopping experience to their customers is world class. Mypartnership with Target will also give Disney’s Cars 2 and ‘Frosty’ fans an opportunity to meet me inperson at Target stores throughout the year which is something my fans don’toften have access to. I am also reallyexcited about the new Frosty merchandise range,” said Mark Winterbottom.
Winterbottom finished 3rd in the 2012 V8 Supercarchampionship which wrapped up in December. An intense off-season training program will see him take on the 2013season in March at the Clipsal 500 in Adelaide where he can expect an audienceof up to 300,000 people.
Winterbottom was awarded the acclaimed V8 Supercars BarrySheene Medal in 2012, representing the best and fairest driver as voted by theAustralian media.
“To be recognized by the media as not only a competitive V8Supercar driver but also one who has their respect is a nice thing to knowafter what was a solid but frustrating year. I work very hard as an ambassador for our sport and try to give our fansan experience to remember, this medal is recognition of that.”
Mark “Frosty” Winterbottom is competing in his 7thconsecutive V8 Supercar season with Ford’s Factory team, Ford PerformanceRacing. The season is set to be one ofthe biggest yet with the introduction of the new Car of the Future andadditional manufactures adding to the competition.
To be up to date with V8 Supercar Driver Mark “Frosty”Winterbottom’s Target store appearances, fans are encouraged to visittarget.com.au or facebook.com/targetaus
