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Supercars Partners with Milwaukee Tool on electrifying new deal

04 Jul
Digital and web video pod series announced
3 mins by James Pavey
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Supercars is thrilled to announce an exciting new partnership with Milwaukee Tool, a globally-recognised leader in professional trade solutions, delivering product innovation for safe and efficient job sites.

As part of the deal that will commence from the NTI Townsville 500 Supercars and Milwaukee Tool will introduce a digital and web video pod series, Milwaukee Supercars Friday Knock.

This engaging eight-part series will delve into the lives of Supercars drivers, exploring their off-track activities and interests when they're not behind the wheel.

The pod-style series promises to deliver fun, insightful interviews that showcase the diverse talents and passions of the drivers. Topics will range from past and present projects, hobbies, life before Supercars, and even their skills with tools.

The series aims to engage not only motorsport enthusiasts but also professional tradespeople with a passion for Supercars and their favourite drivers.

Fans will be able to stay up to date with the series through various platforms including the Supercars website, official social media pages and Supercars YouTube channel.

In addition to the digital series, Supercars and Milwaukee Tool are teaming up to provide a unique opportunity for aspiring tradespeople in line with Milwaukee's focus on developing next-generation solutions for the job site and commitment to leading the next generation of tradespeople to be job-site ready.

Supercars will offer apprentices or selected workers the chance to spend a day with the Supercars motorsport and technical team at a Repco Supercars Championship event.

The all-access immersive experience will allow them to shadow experts in various fields such as mechanical engineering, race car dynamics, scrutineering, pit operations, and more.

Supercars General Manager – Commercial, Jamie Black said: "We are thrilled to join forces with Milwaukee, a globally renowned leader in their industry.

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“This partnership between Supercars and Milwaukee signifies a significant milestone for the Championship.

“We are excited to collaborate and deliver an innovative and unforgettable experience for fans through the pod series and for tradespeople who could win a once-in-a-lifetime experience and potentially start a new career in motorsport."

Tom Mathiesen, Head Of Brand from Milwaukee said: "We are excited to embark on this innovative collaboration with Supercars.

“Milwaukee and Supercars share a common drive for pushing the boundaries of performance and innovation.

“Our collaboration is not only fuelled by our passion for excellence but also by our commitment to teamwork and the longevity of our industries.

“Both companies recognise the vital role of skilled professionals at the centre of our respective fields.

“Together, we aim to elevate standards, foster innovation, and empower these professionals to thrive in their careers.”

“Together, we will create dynamic and engaging experiences that will captivate fans and showcase the personality, passion, and unknown skills of Supercars drivers.

“This partnership represents an incredible opportunity to connect with our audiences and deliver cutting-edge content. We look forward to an exhilarating journey ahead."

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