New name for Triple Eight in 2021
Triple Eight’s Supercars squad will be known as Red Bull Ampol Racing in 2021 after the iconic Australian fuel brand agreed to step up as the team’s co-naming rights partner.
It marks the latest version of the Brisbane powerhouse’s moniker, following four years as the Red Bull Holden Racing Team.
Ampol branding will feature prominently on the team’s two Holden ZB Commodores, driven by seven-time champion Jamie Whincup and new Bathurst 1000 winner Shane van Gisbergen.
Formerly known as Caltex Australia, Ampol is Triple Eight’s longest standing partner in an association dating back to 2005. Red Bull meanwhile has been onboard since taking naming rights in 2013.
The new era will come with fresh liveries, to be unveiled early next year.
“The entire team at Triple Eight are thrilled to welcome Ampol as co-title sponsor for the next two years, joining Red Bull to bring Red Bull Ampol Racing to the Supercars grid in 2021,” said Triple Eight owner Roland Dane.
“Our relationship with Ampol began back in 2005, and they’ve been exceptional partners of our team, sharing eight Bathurst 1000 wins, eight Drivers’ Championship wins, and nine Teams’ Championship wins over this period.
“It’s not Ampol’s first time as a naming rights partner with us, having run TeamVortex in 2016 and 2017, and we’ve greatly enjoyed their passion for motorsport every step of the way.
“The relationship between Ampol and Red Bull is already well established and we’re very fortunate to have been able to play a part in their mutual success over the years, which will hopefully only go from strength to strength with Red Bull Ampol Racing.
“We’re looking forward to showing the fans the brand-new look early next year.”
Joanne Taylor, Ampol executive general manager for retail, brand and culture, declared she can’t wait for a heightened role in the 2021 season.
“The partnership with the Triple Eight team captures and celebrates our continued commitment to deliver the world’s best fuels technologies and high performance for all customers,” she said.
“Our long-standing connection to motorsport and its fans is a testament to our brand’s values and overall commitment to Australian sport.
“We want to continue fostering the connection between our brand and fans, and we look forward to continuing our strong relationship with co-title partner Red Bull as we leverage the racing team partnership for joint promotions and consumer activations.”
Red Bull managing director Miles Wilson is looking forward to enjoying more success with Triple Eight.
“Our partnership with Ampol on and off the track over the years has always focused on driving value for our brand and consumers, this is another great example of that partnership.
“We are thrilled to continue this relationship as co-title partners at Red Bull Ampol Racing”.
Van Gisbergen and Whincup finished third and fourth in the 2020 standings.
