Bathurst ranks second in Twitter TV Ratings

V8 Supercars thanks fans for their passionate engagement across the Supercheap Auto Bathurst 1000, which has seen the event ranked second in the first Nielsen Twitter TV Ratings.

Topped only by the NRL Grand Final in 2014, the independent ratings recorded a 179.1K unique audience, with 3.4M impressions, 37,9K tweets and 8.2K unique authors.

Big TV numbers - which saw a peak audience of 5.8M tune in to the event over the weekend on Channel Seven - were only part of the story for this years Bathurst 1000 event.

During the 2014 Bathurst event fans tweeted using the #Bathurst1000 hashtag 74,600 times producing a reach of 210,000,000, with a peak between 6-7pm on Sunday of 6000 tweets per min.

The #Bathurst1000 tag trended as the number threetopic worldwide including trending in Australia, New Zealand, United Kingdom, and the United States and in 36 cities.

Manufacturer Ford dominated social chatter, representing more than double that of Holden and Nissan. A Ford Falcon FG went on to win the race for the second consecutive year, with Chaz Mostert and Paul Morris behind the wheel for Ford Pepsi Max Crew.

A handful of drivers also generated plenty of attention, with winner Chaz Mostert, as well as Jamie Whincup, Shane van Gisbergen, Warren Luff and Craig Lowndes' stories trending as part of the global conversation.

Nielsen's ratings showed sport dominating TV-related tweets at 36 per cent, followed by reality shows (20 per cent), current affairs (20 per cent), news (16 per cent) and drama (6 per cent).

The 2015 Supercheap Auto Bathurst 1000 will run from October 8-11.