“In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself.” - Ferry Porsche

This quote is at the heart of everything ‘Porsche’ – as a brand, a company and an automotive manufacturer. It has been our guiding star – for more than 65 years. And it covers all the values that characterise our work and our vehicles. It’s no wonder, therefore, that no-one can describe this better than the person who created the very first sports car to bear the Porsche name: Ferry Porsche. His dream of the perfect sports car has always driven us – throughout our history. And we get closer to achieving it every day. With every concept, every development and every model. Along the way, we follow a plan, an ideal that unites us all.

Australia has held a special place in Porsche’s history since becoming its very first right-hand drive market in 1951 – and one of its first export territories.

Since its arrival ‘Down Under’, motorsport has been a strong focus for Porsche from the earliest days of the marque. Within months of its arrival, the first Porsche 356s were participating in hillclimb and speed events, while in 1953, Alan Hamilton, the son of then Porsche importer Norman Hamilton, surprised everyone when he finished third in the 1968 Australian Touring Car Championship and then came within a point of winning the 1969 title in his 2.0-litre 911 S/T coupe.

Today, Porsche Carrera Cup Australia is the Primary Support Category of the Virgin Australia Supercars Championship. As Australia’s fastest one-make championship, Carrera Cup has been a proven breeding ground for future Supercars stars, including the likes of Fabian Coulthard, David Reynolds, Nick Percat and James Moffat.

This season, Porsche has partnered with the Virgin Australia Supercars Championship with the German super sporty 911 and Cayenne SUVs to be used as the Official Safety, Medical and Course Cars in 2017.

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