Jim Beam

Since 1795, in Clermont, Kentucky USA, seven generations of the Beam family have been involved in crafting the world’s number one bourbon whiskey - Jim Beam.

Passed down from generation to generation the brand has been distilled with a strong sense of family values - respect, acceptance and always being there for each other, no matter what.

These values are mirrored in Australia’s leading motorsport family; Supercars.

Jim Beam has been a long-time supporter with a 10-year partnership between 2005-2015.

In 2019 Jim Beam is back on board, signing on as the Official Dark Spirits Partner of the Virgin Australia Supercars Championship.

Read more about Jim Beam here

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