Senior CRM Marketing Specialist

ABOUT SUPERCARS

The Repco Supercars Championship is the premier motorsport category in Australasia and one of the most watched and attended sports in the country. The sport is evolving and is now globally recognised as the best touring car category in the world and a leader in motorsport entertainment.

Our ambition is to be a part of every Australian household. That is, we aim to grow value by increasing our reach and improving our market relevance, so it is an exciting time to be a member of the Supercars team, as we continue to grow as one of the leaders in Australian sport.

YOUR ROLE IN A NUTSHELL

We are seeking an experienced and strategic-minded Senior CRM Marketing Specialist to lead our customer relationship management (CRM) initiatives and optimize our marketing efforts throughout the customer lifecycle. As the Senior CRM Marketing Specialist, you will be responsible for developing and implementing CRM strategies, managing customer data, and executing personalized campaigns to enhance customer engagement, retention, and loyalty across our fan base. Your in-depth knowledge of CRM platforms, data analytics, and marketing automation will be essential in driving revenue growth and fostering long-term customer relationships. If you have a strong track record of successful CRM marketing, a passion for customer-centric strategies, and a desire to make a significant impact on our organization, we encourage you to apply for this critical role.

REPORTING OF THE ROLE

This role reports to the Head of Marketing

KEY STAKEHOLDERS

Internal

  • Head of Marketing, Marketing 

  • Brand & Campaign Manager 

  • Event Marketing Team

  • Events and Partnerships Team 

  • Digital Team

  • IT Team

External

  • Third party Ticketing partner

KEY RESPONSIBILITIES

CRM Strategy Development

    • Develop and execute CRM strategies that align with overall marketing and business objectives.

    • Define customer segments and implement targeted marketing initiatives based on customer behaviour, preferences, and value.

Marketing Automation and Personalization

    • Utilize CRM and marketing automation platforms to deliver personalized and timely communications to customers across various touchpoints.

    • Develop automated customer journeys that nurture leads, onboard new customers, and drive engagement throughout the customer lifecycle.

Data Management and Analysis

    • Oversee the segmentation of customer data to ensure accuracy.

    • Analyse customer data to gain insights, identify opportunities, and optimize marketing strategies for improved performance.

Loyalty Programs and Retention

    • Collaborate with cross-functional teams to design and implement customer loyalty programs that drive repeat purchases and customer retention.

    • Develop win-back strategies for inactive or lapsed customers to re-engage them with our products and services.

Performance Tracking and Reporting

    • Monitor and analyse the performance of CRM campaigns and initiatives, providing regular reports and insights to stakeholders.

    • Identify key performance indicators (KPIs) and measure the success of CRM efforts against established benchmarks.

Collaboration and Coordination

    • Work closely with the marketing, digital, and hospitality teams to ensure a seamless customer experience across all touchpoints.

    • Coordinate with the content/marketing team to develop relevant and engaging materials for CRM campaigns.

CRM Platform Management

    • Stay informed about the latest CRM technologies and recommend enhancements or new tools to improve CRM efficiency.

Best Practices and Compliance

    • Stay up to date with industry best practices and trends in CRM marketing to drive continuous improvement.

    • Ensure compliance with relevant data protection regulations and data policies.

Requirements

  • Bachelor’s degree in marketing, Business, or a related field.

  • Proven experience as a CRM Marketing Specialist or in a similar role, with a focus on fan retention and engagement.

  • Strong knowledge of CRM platforms, ideally Marketo or the like; Salesforce, HubSpot, Zoho and marketing automation tools.

  • High level of proficiency in Marketo

  • Proficiency in data analysis, segmentation, and customer profiling to inform CRM strategies.

  • Excellent understanding of customer lifecycle marketing and customer journey mapping.

  • Strong project management skills with the ability to handle multiple campaigns simultaneously.

  • Demonstrated success in developing and executing successful CRM marketing campaigns.

  • Analytical mindset with a data-driven approach to decision-making.

  • Exceptional communication and interpersonal skills to collaborate effectively across teams.

In return, you can anticipate a vibrant and supportive team culture that fosters passion and collaboration. This presents a fantastic opportunity to take on a role and imbue it with your unique vision. As Supercars stands as the fourth largest sport in Australia, our aspirations for the future are ambitious and promising

To apply, please send CV to [email protected]