Supercars announces strategic internal changes

21 Nov
Supercars announces new Chief Operating Officer, Chief Financial & Risk Officer, effective immediately
2 mins by Supercars.com
  • Tim Watsford promoted to role of Chief Operating Officer

  • Cameron Price appointed to dual role of Chief Financial & Risk Officer

  • Both Watsford and Price's positions are effective immediately

Supercars is thrilled to announce the promotion of Tim Watsford to the role of Chief Operating Officer, and Cameron Price to the role of Chief Financial & Risk Officer, both positions effective immediately.

Tim Watsford, joined Supercars in October 2022 as Chief Innovation & Sustainability Officer.

Since joining Supercars, he has played a pivotal role in government relations for the organisation showcasing his proficiency in navigating complex landscapes. Notably, he served as Supercars' key representative in ensuring the sport's return to New Zealand in 2024 for the ITM Taupō Super400.

Furthermore, he successfully renewed deals with the Western Australian and NSW Governments, securing a promising future in both states for Supercars beyond 2024.

Formerly a highly respected major events and sports administrator, he was instrumental in the rejuvenation of the Supercars' Darwin Triple Crown event, where he served as CEO of the Northern Territory Major Events Company (NTMEC) before joining Supercars.

With over 20 years of industry experience, Tim has demonstrated expertise in facilitating major events, managing commercial operations, sports administration, project management, and government relations.

Cameron Price, who has been with Supercars since 2013, has been appointed to the dual role of Chief Financial & Risk Officer. 

Price has been Supercars' Chief Financial Officer since joining the organisation, bringing a wealth of financial acumen to the organisation. Since early 2022, he has also served as the acting COO, demonstrating his versatility and dedication to Supercars' success.

Prior to his tenure at Supercars, Price held high-ranking financial titles in the radio industry and at Football Federation Australia, showcasing his extensive experience in finance across various sectors.


Supercars CEO Shane Howard said: “These strategic changes in our leadership team are a reflection of the depth of talent within Supercars.

"Both Tim Watsford and Cameron Price have proven themselves as invaluable assets to our organisation, and we are confident that their elevated roles will contribute significantly to Supercars' continued success.

"These appointments reflect our commitment to assembling a strong, diverse leadership team capable of navigating the complexities of the motorsports industry and driving Supercars towards new heights."

The Executive Leadership Team of Supercars now comprises:

Shane Howard: Chief Executive Officer

Tim Watsford: Chief Operating Officer

Cameron Price: Chief Financial & Risk Officer

Mark Pejic: Chief Strategy & Revenue Officer

Tim Holden: General Counsel

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