New Look Launches A New Era For FPR
07 Feb 2013
The Pepsi Max Crew FPR has been unveiled at a high-profilelaunch party in Melbourne where the new relationship between Ford PerformanceRacing and Pepsi Max was presented for the first time ahead of the 2013 V8Supercars season.
The event saw the team’s new Car of the Future Falcons anddrivers Mark Winterbottom and Will Davison unveiled in their Pepsi Max coloursin front of close to 250 guests.
Ford’s factory team will benefit from a stable driver andteam line-up with Winterbottom and Davison entering their third season together.
This season is Winterbottom’s eighth with FPR and he isexcited by the team’s new look, new cars and fresh approach to the season.
Davison is coming off the back of his best ever season andis also a big fan of the team’s change in look.
FPR’s split livery reflects fire and ice with its two verydistinct halves – ‘Frosty’ Winterbottom appropriately representing the ice sideand Davison the fire.
The team’s launch livery was created by Hooks, arespected graffiti artist and member of the worldwide graffiti crew, F1 in conjunctionwith graphic designer Nick Moss.
Hooks and Moss were assisted by Winterbottom and Davison whohad significant input into the theme of the design.
FPR Team Principal Tim Edwards welcomed the team’s new lookand is keen to build on last season’s form while also showing off the team’snew image and approach off track.
Edwards believes the fun and youthful approach of Pepsi Maxwill have a positive effect on the whole team and its fanbase.
PepsiCo Australia and New Zealand Marketing Director, KimMcConnie, was present at the launch and heralded the new relationship which shebelieves will be a winner from the outset.
The Pepsi Max FPR Crew will take to the track in its newcolours for the first time next Saturday at Sydney Motorsport Park during theofficial V8 Supercars season launch test day.
“This year is in many ways all about a fresh approach in howwe look and certainly with the new cars the racing will be different, thoughimportantly the core members of the team are the same so importantly we havestability off track. Nobody knows what will happen this year with so many newthings but the team has done a good job to be in such a strong position withthe new car. I really like the new look and Pepsi Max is a cool brand to beracing with so I think we are going to have some fun this year. I can’t wait toget started.”
“This is certainly the wildest looking race car I’ve everhad but to think I had a part in designing it is really neat and it is a freshapproach by a factory team. We are right on top of the development of the newcar and while we will be racing soon enough, tonight is a good chance to soakup all the hard work that has gone into getting the team’s new look ready andit is great to see so many people here sharing it with us. Last year proved wecan lead from the front and I know those experiences will only make us allstronger this year.”
“Our new deal with Pepsi Max comes at a great time for theteam and the series. An all-new look and one that is much younger, fresher andmore fun reflects where the Ford brand has been heading for some time. It isalso in-tune with our own feeling within the team where we have a huge amountof talented young people working together. No matter what we do we will alwaysbe faithful to the Ford brand and I encourage all our fans to embrace the newlook and get right behind us as the sport enters a new era.”
“We’rereally excited to be working with the team at Ford Performance Racing in 2013and beyond. We’ve been involved in the V8 Supercar Series for two years now andhave loved every minute, the noise, the speed and the passion of the fans isunrivalled anywhere else in Australian sport. Working with FPR means that we’llhave not only have two cars but hopefully two cars at the front of the grid andplenty of podium finishes.”
