Kenworth extends Supercars deal

Supercars has announced an extension of its long-term partnership with Kenworth Trucks that delivers the sport all around Australia.

A three-year deal has been signed, extending the Supercars-Kenworth relationship into a 24th year by the end of 2023.

As part of the longstanding partnership, Kenworth provides transportation support to every Australian Supercars event – totalling more than 35,000 kilometres each season.

Director Sales and Marketing PACCAR Australia, Brad May, said Kenworth’s involvement in Supercars has offered unique benefits for the business.

“Our Supercars partnership has delivered a fantastic medium to offer our customers a unique experience inside the four walls of the Supercar community,” May said.

“There are many synergies between the interests of transport operators and enthusiasts of motor racing, as often it is the fuel running through the veins of both that ignites their passion.

“Giving our customers the opportunity to get up close and personal with the Supercars, and the teams involved, is one that we have come to understand is invaluable in building long-term and strong relationships with transport owners and operators sharing a common interest in the sport.”

Kenworth will continue to provide Supercars with two trucks – one which transports both the safety and medical cars and facilitates the Supercars motorsport team as their office at events, and the second which serves as the CEO boardroom and Supercars media hub.

Supercars CEO Sean Seamer was proud to continue the relationship with Kenworth.

“Having Kenworth partner with us for more than two decades highlights the strong bonds that have been built and we’re excited to see where that takes us in the future,” Seamer said.

Another important Kenworth offering is support to the popular drivers parades – the first of which was in Eastern Creek in 2003 before it officially claimed naming rights to the Kenworth Drivers Parade at the Bathurst event in 2006.

“We look forward to another successful three years of working with the Supercars team and hearing those air horns around the Mountain each October as a fleet of Kenworths lead the drivers around before the Great Race begins,” May said.