WilsonSecurity has increased its interests in V8 Supercars, today announcing itsbacking of both Dick Johnson Racing Falcons.
The company's “extended commitment” comes ahead of this weekend’sTasmania Microsoft Office 365 – so fans will be able to see the striking whiteliveries on-track.
Thesponsorship arrived earlier this year in an eleventh hour deal prior to the Clipsal 500. Discussionsafter the Formula One Rolex Australian Grand Prix have seen the company extendits dealings with the iconic Queensland race team.
Accordingto Wilson Security chief executive officer John McMellan, the focus is building a commercial plan around DJR and Wilson Security’s Queensland operations.
“On reviewingthis we have decided there is an opportunity to extend our support andrelationship on an interim basis... Theaim is to link our DJR support directly with our Queensland business andmeasure the effectiveness of that," McMellan said.
“Theduration of that support will be reviewed based on the commercial and otherinitiatives we can achieve in our Queensland business by leveraging thissupport.
“Thisalso ensures our main support and program built around David (Wall), Fabian (Coulthard)and Jason (Bright) at BJR (Brad Jones Racing) isn't diluted or compromised.”
McMellanacknowledged the team still needed to find additional corporate support for the2013 season, but offered the following comments: “Initially we stepped in toassist DJR with an immediate objective – to assist in ensuring they were atAdelaide.
“Theteam did a good job in ensuring we received commercial outcomes from theinitial support we gave them.”
DJRTeam Principal Dick Johnson said McMellan and the team at Wilson Security hadbeen immensely supportive.
“We areworking hard to repay the confidence they placed with us at the start of theseason,” Johnson said.
“Thecars have been freshened up and we have had some time after the AGP to work ona slicker presentation to give Wilson Security and all our partners a betterpackage.”
See theDJR Wilson Security Falcons on-track this weekend at the Tasmania MicrosoftOffice 365 – tickets through www.ticketek.com.au.