Walkinshaw Racing's Team 18 has today unveiled a new commercial partnership for the 2015 V8 Supercars Championship.
The Walkinshaw Performance, Dealers of Australia (Walkinshaw Performance Products) will be featured on Lee Holdsworth's Holden VF Commodore for all remaining rounds of the season.
To highlight the association, the #18 V8 Supercar rolled out of the truck in full WPP livery for this weekend's Perth Super Sprint.
Commenting on the new partnership, Charlie Schwerkolt, Team 18 Team Principal said:
"I am very excited to have Walkinshaw Performance Products coming on board, particularly as the title sponsor for Perth.
"We hope that this will be the start of a long association and look forward to working together throughout the year.
"The partnership with WPP is a natural fit and represents the integration of two parties who are passionate about success behind the wheel of a car."
With a rich and successful history of dealer partnerships, Walkinshaw Racing are enthusiastic about the new collaboration.
Since the HSV Dealer Team concluded racing in 2008, there has been a desire for Walkinshaw to reignite the race team/dealer relationship.
Tony Harris, General Manager of Walkinshaw Performance Products, confirmed the strategic arrangement corresponded with WPP's brand values.
"Victory in motorsport only comes through rigorous evaluation, planning, preparation, and excellence in all aspects of the business," Harris said.
"These values are embodied throughout the WP Products dealer operations, resulting in the delivery of a great product and experience for all customers.
"WP Products constantly challenges itself to see things differently, and through this partnership, aims to further capitalise on the synergies between the two teams.
"The association with Walkinshaw Racing is a great way for us to interact with a large number of the users of our end-products and to offer our stakeholders something special."
Walkinshaw is a name synonymous with success both on and off the track and this partnership looks to draw on a deep rooted culture of innovation, and research and development, to further foster success for all involved. Walkinshaw Performance Products having a long legacy of supplying high performance upgrades to motorsport enthusiasts.
The Perth SuperSprint gets underway this Friday at Barbagallo Raceway, with on track action kicking off from 10:30am AWST.