The Virgin Australia Supercars Championship has announced Unibet as the official betting and wagering partner of the sport for the next two years.
The Australian betting agency will be featured at Supercars events through broadcast, on-track signage, consumer promotions and activations, with a strong focus on digital content integration to give fans a deeper understanding of the statistics behind the sport.
Supercars Managing Director Matt Braid said Unibet recognised the significant reach of the Virgin Australia Supercars Championship and the national brand platform it presents.
“The high quality, intense competition of our sport delivers excitement to millions of passionate fans which make Supercars the ideal partner for Unibet,” Braid said.
“We are pleased to partner with one of Australia’s and the world’s leading sports betting agencies.”
Unibet’s Head of Marketing & Operations, Julian Timmins, said he wants to help give Supercars fans a unique insight into everything happening on the track.
“Unibet Australia is looking forward to working with Supercars to ensure fans are as well informed as possible when watching and betting on their favourite teams and drivers. We see Supercars as a fantastic platform to engage with and inform punters.”
Unibet’s partnership with the Virgin Australia Supercars Championship commences this weekend’s Watpac Townsville 400.