hero-img

Supercars sparks new partnership with Jaycar

26 Apr
Deal includes Driver's Eye naming rights
2 mins by James Pavey
Advertisement

Supercars is proud to announce its new partnership with leading Australian and New Zealand electronics retailer Jaycar as the Official Electronics Parts Retail Partner of the Supercars Championship.

The partnership will see Jaycar Electronics become a prominent part of the Supercars Championship from 2023.

As part of the partnership, Jaycar Electronics will own the ‘Jaycar Electronics Driver’s Eye’ broadcast asset. The sensational new angle, broadcast from a camera installed inside the helmet of several Repco Supercars Championship drivers, will give Jaycar a unique and exclusive presence throughout the Supercars Championship broadcasts throughout 2023.

Commenting on the new partnership, Chris Wilesmith, Jaycar Group CEO and Managing Director, said: "We are thrilled to be partnering with the Repco Supercars Championship.

Jaycar has over 40 years of experience providing DIY tech solutions, and we are excited to bring our expertise to the Supercars community. Our designation as the Official Electronics Parts Retail Partner of the Supercars Championship reflects our commitment to delivering quality products and exceptional service to our customers."

Advertisement

Jaycar Electronics is a 100 per cent Australian owned company with head offices in Sydney, Australia, and Auckland, New Zealand. With over 320 company-owned and regional reseller stores representing Jaycar, Road Tech Marine and Burns Co across Australia and New, Jaycar Electronics Group is uniquely positioned to make its products available to a wide audience across the continent.

"We are delighted to welcome Jaycar Electronics to the Repco Supercars Championship as our Official Electronics Parts Retail Partner," said Jamie Black, Supercars GM of Commercial.

"Their strong reputation in the industry and wide range of quality products covering electronics, technology and more make them a perfect fit for our championship. We look forward to working closely with them to enhance the Supercars experience for all of our fans."

The Repco Supercars Championship heads west next week for the Bosch Power Tools Perth SuperSprint, the third event on the 2023 calendar and the first time the all-new Gen3 field will do battle in Western Australia.

Supercars fans will be able to see the newly re-named Jaycar Electronics Driver’s Eye amongst 24 hours of Foxtel’s live coverage starting Friday April 28 from Wanneroo Raceway.

Related News

Advertisement