Pirtek back with DJR Team Penske

  • Repco Supercars Championship
  • |
  • 12/02/2016

PIRTEK Fluid Transfer Solutions has reinforced its program with DJR Team Penske for the 2016 V8 Supercars season after joining the team last year.

The involvement sees the PIRTEK logo on both Ford Falcon FG Xs, as the team expands to two cars this year with Kiwi Fabian Coulthard to saddle up alongside South Aussie Scott Pye.

The business-to-business relationship between PIRTEK and the Penske Group continues to expand, with PIRTEK a key supplier to many of the Penske businesses in Australia, New Zealand and the US.

PIRTEK Australia CEO Stephen Dutton recently spoke in a global sports business feature article acknowledging 50 years of Penske and its sponsorship relationships.

“It’s a fantastic relationship that we have with DJR Team Penske and provides us with numerous opportunities throughout the year for our staff, customers and franchisees,” Dutton said.

“Penske is one of the best when it comes to integrating race team sponsorships with its multitude of business units. That philosophy flows right through the organisation from Roger Penske himself and PIRTEK has seen a measurable growth in the business it does with the Penske Group over the last 12 months.

“With the V8 Supercars Championship visiting every state of Australia, New Zealand and now Malaysia – along with its live telecast on Fox Sports and Network Ten coverage – the sport offers a sensational platform.

“As Official Hose Supplier to the Championship, every team understands the quality of service that PIRTEK provides, whether at the racetrack or back at their workshops. Our hoses and fittings – along with other general application items such as spill kits – are in use up and down the pitlane.

“PIRTEK prides itself on its service guarantee and that success has been the cornerstone of the business since it was founded by the Duncan family in 1980.”

DJR Team Penske Managing Director Ryan Story praised PIRTEK’s expanded involvement in the team.

“We are very pleased that our partnership with PIRTEK continues in 2016 as we expand to two cars," said Story.

"PIRTEK have been a great supporter of motor sport for many years, and our brands share common goals.

“The partnership goes beyond the race team with a very successful business partnership developing with the Penske Transportation Group International across Australia and New Zealand. The PIRTEK network have embraced the partnership and we are pleased to see many of their staff at every track we visit.”

2016 is the fourth season of the V8 Supercars ‘Championship within a Championship’ – the PIRTEK Enduro Cup – which combines the points from all three two driver endurance events the Sandown 500, Bathurst 1000 and Gold Coast 600.

Holden Racing Team’s Garth Tander and Warren Luff were able to wrest the Cup from Red Bull Racing Australia in 2015 with Luff becoming the first two-time PIRTEK Enduro Cup winner.

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