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New helmet cam technology to debut in 2023

22 Nov 2022
Viewers will be offered a new perspective next season
2 mins by James Pavey
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Supercars has inked a multi-year deal with Racing Force International to offer viewers a new perspective from 2023.

Next year’s Supercars broadcast will feature a new helmet camera.

From 2023, drivers will carry Driver's Eye technology in their helmets.

The innovative Driver's Eye technology was developed and patented by Zeronoise, the electronics division of Racing Force Group.

The world-first Driver's Eye is the only FIA homologated micro camera that can be integrated inside a racing helmet.

It is the smallest camera in the world for live broadcasting, and recently achieved a size of 9x9mm and a weight of 1.43 grams.

The camera has since been used in live Formula 1 broadcasting.

Pic: Alpine

The new technology will debut alongside the new Gen3 cars, with the season to commence in Newcastle in March.

Alexandros Miotto Haristos, Racing Force Group COO, was excited to see the technology taken into Australia.

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“The Repco Supercars Championship is yet another top motorsport series to adopt the Driver's Eye technology to enrich the show with its spectacular immersive experience,” Haristos said.

"We are delighted to strengthen our presence in the Australian series, where our brands of OMP and Bell Helmets already have a very significant presence, having been alongside all Supercars champions in the last six years.

"This agreement is an important milestone for the Driver's Eye technology that signs its rapid expansion across the world of car racing and soon also in other disciplines."

Flashback: Race as Rick Kelly

David Tunnicliffe, Supercars Head of Broadcast, says the new angle will add a unique dimension to the Supercars viewing experience.

"Driver's Eye is going to provide fans with a new perspective from inside the helmet in live race conditions, showing the skill it takes to drive a Supercar on some of the toughest circuits in the world,” Tunnicliffe said.

"The camera will be positioned at eye-level on the protective padding on the inside lining of the helmet, transmitting live footage from behind the visor directly to television screens.

"Driver's Eye adds a unique dimension to the viewing experience and the innovative camera technology immerses fans in wheel-to-wheel racing.

"We look forward to showing off our Gen3 Camaros and Mustangs from a completely new perspective to audiences around the world from 2023."

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