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Lowndes joins sporting stars for Foxtel campaign

05 Feb 2018
Supercars legend teams up with other Australian icons
3 mins by James Pavey
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Craig Lowndes stars in new Foxtel ad

Supercars legend Craig Lowndes stars alongside Australia’s most-loved collection of sporting champions in Foxtel’s latest campaign for the home of sport.

Lowndes features alongside the likes of Australian cricket captain Steve Smith, rugby league great Cameron Smith, AFL’s Buddy Franklin, Socceroo Tim Cahill and women’s superstar Ellyse Perry.

The six-time Bathurst winner and three-time Supercars Champion is driven to Mount Panorama on the Saturday morning sports run, recreating the weekly ritual of families across the country, but featuring our sporting heroes.

Downing a ‘shoey’ of tea before arriving at the spiritual home of Australian motorsport, Lowndes is one of the superstars to be dropped off at their famous sporting venues.

“It was a lot of fun,” Lowndes said. “To be in the company of so many legends was a fantastic experience.

“We are all so busy with our respective lives it’s not often you get so many big names in the same place. It was great to be a part of it.”

The commercial asks the question “wouldn’t it be easier if all their sports were in the one place?” highlighting the comprehensive line-up of sport on Foxtel.

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With Foxtel home to more than 40 different sports codes including all the major national codes, the campaign brings together stars across these sports to showcase the depth and breadth available all in the one place, only on Foxtel.

Foxtel CEO, Patrick Delany, said: “Today is a great day for Aussie sports fans as we combine Foxtel’s unrivalled sport’s coverage from Australia and around the world with our best offer, ever.

“For only $39 a month, sports fans will have the biggest choice of live sport on Foxtel, with live, ad-break free during play and HD coverage of every round of NRL and AFL, the roar of Supercars and Formula 1, plus international sport with the NBA, Major League Baseball, the best European football and more.

“Foxtel’s offer brings unrivalled value for sport to Australian families and couldn’t come at a better time as we gear up for an exciting 2018 winter sports season.”

Strapping on the AFL footy boots are Franklin, Dustin Martin, Patrick Dangerfield, Moana Hope and Erin Phillips while Smith, Cooper Cronk, Sam Burgess, Darius Boyd, Jason Taumalolo and Boyd Cordner are among the NRL stars.

Also featuring in the campaign are Young Australian of the Year and football star Sam Kerr and Wallabies captain Michael Hooper.

FOXTEL is home to the biggest and best line-up of local and international sports including every game of every round of AFL, AFLW, NRL, Super Rugby, A League and NBL live and in HD, plus every practice, qualifier and race of Supercars and Formula One and coverage of NBA, NFL, tennis, cricket, Golf, UFC and more.

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