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Coates Hire renews partnership

11 Feb 2015
Coates Hire builds on partnership with V8 Supercars for a further three years.
2 mins by James Pavey
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Coates Hire, Australia's largest equipment hire company, has renewed their partnership with V8 Supercars for a further three years, taking the relationship into its 14th consecutive season.

As a major partner of the V8 Supercars Championship, Coates Hire will provide V8 Supercars with all of the essential equipment and services required to successfully stage all V8 Supercars promoted events.

Alongside their role as a major sponsor, Coates Hire also holds the naming rights to the Coates Hire Ipswich SuperSprint and the Coates Hire Leaderboard, which will feature in the V8 Supercars broadcast on the FOX SPORTSand TEN Network; and online at v8supercars.com.au.

Coates Hire will supply the thousands of pieces of infrastructure required to stage many of the country's largest sporting events that include major fixtures such as the Supercheap Auto Bathurst 1000, Castrol EDGE Townsville 400, Castrol Gold Coast 600 and the Sydney 500.

V8 Supercars Chief Executive Officer James Warburton says he is proud that Coates Hire has chosen to extend their sponsorship of V8 Supercars.

"I am delighted to say that Coates Hire joins all of our major partners in returning to the sport as the first of many announcements planned across the next month," Warburton said.

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"Coates Hire has been an integral part in V8 Supercars' significant growth for more than a decade. With a record year expected in 2015 and a media package to match, our many partners are extremely excited about what is in store."

With a history of over 125 years, Coates Hire supplies equipment and temporary infrastructure services to wide variety of markets including Government, engineering, building construction, maintenance, mining and resources, manufacturing and events.

Coates Hire CEO Michael Byrne said: "As an iconic brand, we are pleased to be able to bring our expertise to the successful staging of these events and continue our affiliation with a sport that both benefits communities around Australia and resonates well with our customers and team."

"The Coates Hire team is the backbone of V8 Supercars events. From the initial planning stages, to the event set up, the passion and energy from all levels of the partnership is evident.

"Coates Hire contributes significantly to ensure that V8 Supercars events throughout Australia are brought to life through the supply of generators, power distribution units, lighting towers, temporary buildings, toilets, a whole range of materials handling and access equipment used to both place and hold the temporary infrastructure required to make the events happen."

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