BP secures All Stars Eseries naming rights

Supercars’ official fuel supplier BP has today signed on as the title sponsor of the upcoming All Stars Eseries.

Per the arrangement, the 10-round championship will be renamed the BP Supercars All Stars Eseries.

All 25 Virgin Australia Supercars Championship drivers will take part via the iRacing platform, driving virtual Ford Mustangs and Holden ZB Commodores with their own individual livery and race number.

The first round on April 8 will feature iconic race tracks Phillip Island in southern Victoria and Monza in northern Italy.

Adam Arnold, BP Australia General Manager – Marketing & Innovation, explained his company’s interest in the initiative during a difficult time as the world battles the COVID-19 pandemic.

“This Eseries, featuring Championship drivers, is a great offering for Supercars fans to still connect with drivers and teams, whilst still respecting all the very important social distancing measures that have been put in place to keep us all safe,” Arnold said.

“We are proud to add to our significant partnership with Supercars, to help bring some entertainment and positivity to everyone during this time.”

BP had come onboard as the official fuel supplier for Supercars prior to the opening round of the 2020 season in Adelaide.

Supercars CEO Sean Seamer added his gratitude for BP’s support of the Eseries, which will provide entertainment as fans await a return to the physical race track.

“After partnering with Supercars as our official fuel supplier this year we are excited to now extend our successful collaboration with BP further into the esports world,” said Seamer.

The BP Supercars All Stars Eseries will be broadcast on Fox Sports, Kayo, TEN Play and Sky Sports New Zealand, as well as streamed on Supercars’ Facebook and Twitch channels.