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BJR turns pink for breast cancer awareness

18 Aug 2022
'We are very honoured to lend our support'
2 mins by James Pavey
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Brad Jones Racing is going pink to raise awareness of breast cancer with Middy’s Electrical and Breast Cancer Network Australia.

Bryce Fullwood will campaign a modified livery for this weekend’s Penrite Oil Sandown SuperSprint as part of the Pink Tradie Campaign.

The #14 Middy’s Racing Commodore will feature the BCNA pink lady on the bonnet.

The Albury-based team will also wear pink beanies across the weekend.

The Pink Tradie Campaign raises vital funds to support those diagnosed with breast cancer through sales of a beanie.

The initiative will run in Middy’s branches from August 29 to September 26.

It comes after Fullwood donned a #nottoday sticker on his car in Townsville, in support of a local fan Melissa Landon who was diagnosed with breast cancer.

The 2019 Dunlop Super2 Series winner described it as a cause close to his heart.

"All the team at BJR will be donning the beanies this weekend," he said.

"We will be encouraging everyone we can to get into a Middy’s branch, grab a beanie and donate.

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"Or if you’re watching the broadcast at home and just want to jump on and make a donation, please do.

"This is a disease that sadly has touched so many people and families across Australia and New Zealand.

"In Townsville, we were very honoured to lend our support to a local lady who was fighting the disease.

"We ran the #nottoday sticker on my car and the whole team was saddened to hear that Melissa Landon lost her battle on August 2.

"She was a wife and a mum to two little ones, and it really hit home for us that every statistic is a person with loved ones.

"As a team, we’re right behind the Middy’s Pink Tradie campaign and we encourage all the fans to show their support too."

Middy’s have been proud supporters of BCNA since 2017.

Since then, they have contributed over $230,000 to BCNA’s work through their Middy’s Ladies Luncheons and sponsorship of BCNA’s Pink Tradie campaign.

Find out more about Pink Tradie and this year’s Pink Tradie ambassadors here.

Cars will hit the track at Sandown on Friday. Purchase your tickets now.

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