PR and Communications Executive

ABOUT SUPERCARS:

The Repco Supercars Championship is the premier motorsport category in Australasia and one of the most watched and attended sports in the country. The sport is evolving and is now globally recognised as the best touring car category in the world and a leader in motorsport entertainment.

Our ambition is to be a part of every Australian household. That is, we aim to grow value by increasing our reach and improving our market relevance, so it is an exciting time to be a member of the Supercars team, as we continue to grow as one of the leaders in Australian sport.

ABOUT THE ROLE:

The role of the PR and Communications Executive is to assist the Head of Communications & PR to effectively manage the communications and PR function of Supercars in order to gain more coverage and profile for the sport, company, sponsors, teams and drivers.

KEY ACCOUNTABILITIES:

Media & Public Relations 85%

  • Provide a high level of communications support & work as part of a dynamic team while maintaining a high level of confidentiality at all times

  • Work closely with the Head of Communications & PR and Communications team members to prioritise tasks on a daily basis

  • Compile promotional schedule and manage Supercar related public appearances of drivers

  • Liaise with teams from both series to further promote the drivers and teams from both series

  • Assist in scheduling driver interviews for radio, TV, press and Supercars Media

  • Organise, coordinate and distribute pre-season and endurance driver photographs

  • Promote the Dunlop Super2 Series at events, through the media, website, in the telecast

  • Assist with media initiatives in conjunction with the Media Manager and appointed PR companies

  • Organise and manage driver corporate appearances in the Supercar Paddock Club

  • Assist the Marketing and Events team with major Supercars events such as Season launch, events launches, Gala Dinner and Media Conferences

  • Assist with image requests for media, teams, sponsors and drivers

  • Where required at the direction of the Head of Communications & PR prepare and issue approved media releases and associated materials to key media, stakeholders and teams for both series

  • Assist the digital team with the preparation and delivery of content for supercars.com

  • Maintain and ensure current materials within media database information containing driver, team and race images, logos, track maps and general information required for media

  • Manage travel and accommodation for media and comms staff with the travel agent

  • Coordinate the annual preparation and delivery of the Series Media Guide

  • Coordinate and distribute all Series media and round only accreditation applications for both series

  • Manage and maintain Media, PR personnel and driver details for the email distribution list

  • Liaise with event promoters to plan, coordinate and implement event based promotional activities

  • Attend events as required

  • Support the digital team with editorial input for Eseries, video pieces, presentation for digital content

  • Assist the Head of Communications to work with external media companies to increase driver profiles through long-form opportunities (podcasts outside motorsport, magazines, lifestyle television programs)

  • Where required support Supercars Media with hosting duties

  • Work with Digital Team to continue coverage of Dunlop Super2 and Super3 Series across website and social media

Miscellaneous / General 15%

  • Various project work as required and any other tasks which may be assigned from time to time which contribute to the overall success of the company.

Key Measurables:

  • Successful delivery of driver/team-related appearances and schedules

  • Increased coverage in ‘non-traditional’ motorsport media

  • Series Media Guide produced in a timely manner

  • Regular maintenance of all relevant distribution lists

  • Effective relationships with promoters, drivers, teams, PR personnel, media and sponsors

  • Synchronisation of media activities with other departments (Events, Marketing, Media)

  • Internal and external feedback

  • Effective management of Communications Team and Journalists Travel

  • Effective support and responses to Head of Communications & PR

KEY RELATIONSHIPS:

Internal

  • Marketing

  • Digital

  • Partnerships

  • Events

  • Motorsport

  • Supercars Media

  • Communications

External

  • Teams

  • Drivers

  • Journalists, photographers, media reps

  • Public relations contractors

  • Major metropolitan newspapers

  • Metropolitan & regional television

  • Metropolitan & regional radio

  • Magazines

  • Broadcast partners

  • Online media and partners

  • Event Promoters

HOW TO APPLY:

To apply, please send your CV and a short cover letter to Lisa Gray at [email protected].

Only candidates selected for the short list will be contacted in relation to this role.

Supercars is committed to increasing the diversity of our workforce and to equal opportunities for all. Supercars welcomes and strongly encourage applications from candidates from all backgrounds.