A day after announcing his impending exit from Supercars, James Warburton’s next role has been revealed.
Warburton is set to take on the CEO position at advertising firm APN Outdoor, marking a departure from the sporting landscape and return to the media industry.
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The ASX-listed APN Outdoor Group is a leader in outdoor advertising in Australia and New Zealand, boasting 50,000 sites across the two countries.
“I am extremely excited to be back in the media industry, a sector I am passionate about,” said Warburton.
“APN Outdoor has a strong reputation for innovation in the out-of-home industry, demonstrated by its leadership position in digital roadside billboards in Australia and its leadership in New Zealand via the strategic use of data to enhance the value proposition of out-of-home for advertisers.
“I look forward to working with the board, management and staff at APN Outdoor to grow the business, to continue to build on its leading market position, and to provide innovative solutions to support both advertisers and the overall out of home industry.”
Warburton is set to finish with Supercars on December 22 and start in his new role a month later.
He joined Supercars in mid-2013, drawing praise from teams for providing financial sustainability through a period of significant change.