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The place to be

17 Jun 2016
Supercars digital platforms most read and authoritative on Australian motorsport
2 mins by James Pavey
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Supercars digital platforms are most read and authoritative on Australian motorsport and the place to be for all the latest news and action on the Virgin Australia Supercars Championship.

Supercars.com has already had over 6.5 million website visits in 2016, with news the top performer for the site, with 6.3 million news article views alone.

Contributions from Australia’s leading experts including Bruce Newton and Mark Fogarty, combined with a regular column providing behind-the-scenes insights with defending champion Mark ‘Frosty’ Winterbottom, supercars.com is going from strength to strength. 

In-depth coverage is not only across race weekends, but year-round with a focus on bringing fans the latest news and information as it happens.

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Video has been a top performer on the website, with over 7.45 years of watch time on supercars.com – up from 6.48 years this time in 2015 – with fans from 192 countries tuning in to see Supercars content.

Combine this with incredible social numbers – over 46 million reach on Facebook, with the number of people having viewed Supercars content over 193 million times in 2016 to date.

The Facebook following continues to grow with over 730,000; while close to 100,000 followers on Twitter have seen content 16.5 million times on the platform this year.

Supercars thanks its loyal fans for their support throughout the 2016 season and is dedicated to continuing to bring all the latest news and exclusive content in what has been the best year of Australian racing to date.

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