TattsBet, Australia's premier sports and race betting provider, has joined forces with V8 Supercars for the business end of theChampionship in 2014 as the official wagering partner.
Commencing at this weekend's Sydney Motorsport Park 400, the partnership will extend across the remaining six events,including the flagship Wilson Security Sandown 500, Supercheap Auto Bathurst 1000, Castrol EDGE Gold Coast 600 - all part ofthe PIRTEK Endurance Cup.
With just 15 points separating leaders Jamie Whincup and Mark Winterbottom and a number of drivers expected to challengefor the Championship, it's set to be a thrilling run to the season-ending Sydney 500 for punters and fans alike.
TattsBet Chief Operating Officer Barrie Fletton said the partnership was an ideal platform to reach a national audience of avidfans.
"V8 Supercars is a fast growing and exciting sport with a fan base of more than four million people nationally. We see theopportunity to deliver them with an even greater thrill through showcasing TattsBet's products and services," Mr Fletton said.The partnership will see TattsBet providing pre-race market updates as well as content integration through V8 Supercars digitalassets.
TattsBet will conduct on-track activations, including use of a mobile betting van at selected events, providing a retail offering forlive betting.
With a national reach, 24/7 service and a multi-channel offering via online, mobile app and phone, TattsBet has a retail footprintof more than 1,200 outlets across Qld, South Australia, Tasmania and Northern Territory.
V8 Supercars CEO James Warburton said the partnership with the country's premier sports and betting provider TattsBet was anopportunity for fans to further engage with the sport.
"We are very proud to have the closest and most competitive motorsport category in the world," Mr Warburton said.
"Our sport has many touch points for our fans and this partnership gives those who like to back their favourite driver or teamthe opportunity to do so with the country's biggest and best provider."
The V8 Supercars Championship heads to Sydney Motorsport Park this weekend as the final SuperSprint event before thegruelling PIRTEK Enduro Cup across three of the most daunting races in the world, including the renowned Supercheap AutoBathurst 1000 at Mount Panorama.
Following the PIRTEK Enduro Cup the V8 Supercars head to the world class Grand Prix circuit at Phillip Island before the seasonclimax at Olympic Park for the Sydney 500.
V8 Supercars fans wanting to get a piece of the action this weekend should simply download the Tatts app, visit TattsBet.com or call 13 19 39 to bet live throughout the race.
TattsBet is Australia's premier pari-mutuel and fixed price betting provider with more than 1,200 retail outlets across Queensland,South Australia, Tasmania and the Northern Territory as well as nationwide via TattsBet.com and the Tatts app. Wagering isconducted on thoroughbred, harness and greyhound racing as well as on a variety of sports including, but not limited to AFL, NRL,Rugby Union, Soccer, Cricket, tennis golf and basketball.
About V8 Supercars
The V8 Supercars Championship is one of the world's best and most competitive motorsport categories. V8 Supercars isconsidered the third largest sport in Australia. In 2015 there are 15 events nationally, many of them the largest in the country,attracting up to 300,000 fans trackside. In 2014, V8 Supercars produces its own television content for Australia's Seven Network,FOX Sports and a network of international broadcast partners reaching 246 million people globally. The Ford vs Holdenbattleground of the last 20 years has been supplemented by new manufacturers and investors in Nissan Motorsport racing fourNissan Altimas, Erebus Motorsport racing two Mercedes-Benz E63 AMG V8 Supercars and Volvo Polestar Racing with two VolvoS60 V8 Supercars.