Australian filmmakers, flocking to Melbourne this week for its International Film Festival, have been handed the chance to win $20,000 cash, along with $150,000 of TV airtime, just for creating an ad for retail brand Supercheap Auto.
Supercheap Auto's Big Break video competition is looking to reward a creative filmmaker, whether professional or amateur, across Australia and New Zealand, with the winning 30-second ad shown nationally on Channel 7 during this year's Supercheap Auto Bathurst 1000 race telecast.
In addition to the 2 million people set to tune into the race telecast, the winning ad will also be displayed on the Supercheap Auto Facebook page - and emailed directly to the Supercheap Auto Club Plus member database.
David Bauer, Marketing Manager for Supercheap Auto, said the competition was an exciting way for the brand to connect with its customers.
"Supercheap Auto is all about making motoring more fun - and we're looking to keep the fun rolling with this competition, which offers some pretty significant prizes, and a big break for aspiring filmmakers, for the winning entry," Bauer said.
"To have your ad on Channel 7 during the iconic Supercheap Auto Bathurst 1000, and also score a cash prize of $20,000, should be a huge incentive to grab a video camera and have a go."
In addition to the major prize, the top 10 finalists will win a $1000 cash prize.
The general public will also have its chance to win big, by voting online for their favourite ad throughout September once entries close on August 22.
One lucky online voter will win a Walkinshaw Enhanced Holden Commodore SS worth $65,000.
Supercheap Auto's example video features V8 Supercar team Supercheap Auto Racing, with driver Tim Slade the star of the show.
Slade said that he enjoyed the experience, which saw him save the V8 team from an oil shortfall - after a quick trip to Supercheap Auto.
"It was fun, which is the concept behind the Big Break competition," Slade said.
"I liked the clip we filmed. It was pretty cool to make it. It's got plenty of humour, and it was great to include some of the guys from the team."
The South Australian V8 driver heads to Queensland Raceway this weekend for the Coates Hire Ipswich 400
"Tyre life will be key in the races, and with Turns 1-4 all right hand corners the left front and left rear tyres will be affected more," said Slade, whose best results at Ipswich came in 2011 with two seconds and a third.
For more information on Supercheap Auto's Big Break competition, head to:supercheapauto.com.au/bigbreak