Ford's Pepsi Max Crew has been officially adopted by Austin Convention and Visitor's Bureau for V8 Supercars’ American debut next weekend at the Texas 400.
The team has partnered with the Austin CVB for the event at the Circuit of the Americas and the cars of Will Davison and Mark Winterbottom will both carry the official logo and tagline of 'Live Music Capital of the World'.
Austin CVB Vice President and Chief Marketing Officer Julie Chase is excited to be working with Ford’s Pepsi Max Crew.
"Austin, known as the 'Live Music Capital of the World,' is home to countless music venues and musicians. Now the world will see us as a premier sporting location with the arrival of the Pepsi Max Crew and V8 Supercars Championship."
PepsiCo Beverages Australia Brand Manager Adam Burling is hopeful this partnership will continue to grow in coming years and that American fans get behind the Pepsi Max Crew at both international and domestic rounds of the championship.
"We can’t wait to unleash the Pepsi Max Crew Fords on Austin and we know that once fans see, hear and feel the V8 Supercars in Texas, they'll love them as much as we do and we want it to be the Pepsi Max Crew they choose to support," Burling said.
Pepsi Max Crew Team Principal Tim Edwards thinks it's a great opportunity to get new race fans supporting the new look race team for 2013.
"This is the event for American fans to find their team and decide who their allegiance lies with and what better way to do it than giving them a team to really support," Edwards said.
"As the factory Ford team the US is somewhat home turf. Our ties with America are only strengthened by our partnership with Pepsi Max so when you add our association with Austin CVB we are the automatic choice for a home team for local fans."
The Texas 400 will feature four 100-kilometre races using a shorter version of the full Grand Prix layout.