The TEKNO Group has today revealed a dramatic new livery for Jonathon Webb’s Team TEKNO Darrell Lea Holden V8 Supercar, just in time for the trip to the United States and the Circuit of the Americas (COTA) in Austin, Texas.
The new livery has bold splashes of red and yellow, making the iconic Darrell Lea logo really stand out, both trackside and on television.
Darrell Lea’s export branding has also been incorporated on the car, with ‘Australia’s Darrell Lea’ adorning the bonnet, sides, roof and boot of the #19 TEKNO Commodore.
Darrell Lea’s ‘Soft Eating Liquorice’ is famous in the US, with Americans in love with the soft, sweet style of liquorice Harry Lea invented in 1957. Darrell Lea sent its first shipment of liquorice to America in 2005. Today Darrell Lea is America’s number one soft eating liquorice, owning 41 percent of the soft eating liquorice category, with 1,188,112 Pounds of Darrell Lea liquorice enjoyed by American’s last year alone.
TEKNO will also be introducing Texas to the delights of New South Wales, with Destination NSW logos adorning the front guards on both Webb’s #19 Team TEKNO Darrell Lea Commodore and Shane van Gisbergen’s #97 Team TEKNO V.I.P. Petfoods Commodore.
Destination NSW is the NSW State Government’s tourism and events authority encompassing Tourism NSW, Events NSW, the Homebush Motor Racing Authority and the Greater Sydney Partnership.
Team TEKNO manager Bruce Jenkins said the team was very pleased to be promoting iconic Australian brands and locations in the United States.
“Darrell Lea is a great Australian brand, having first been established by the Lea family in 1927, and is kicking goals in the United States with its very popular liquorice,” Jenkins said.
“With us travelling to Austin, Texas, it was important to ensure that the Darrell Lea branding really stands out amongst the 27 other V8 Supercars at the COTA and this striking red and yellow livery will ensure that.
“The Destination NSW signage has come through our relationship with the NSW Government, which started with Project 40, a unique road safety campaign focussed on school zone speed limit driver education, earlier this season. We are very proud to be flying the flag for NSW Tourism in Texas,” Jenkins concluded.
Jonathon Webb currently sits 11th in the V8 Supercars Championship standings, with Team TEKNO fifth in the Teams Championship.