More MightyMite for Shell Fords

  • 01/09/2017
  • By Supercars.com
  • Virgin Australia Supercars Championship

Australian condiment brand Three Threes has extended its sponsorship deal with Shell V-Power Racing.

Founded in 1919, Three Threes supplies condiments, spreads, pickles, sauces and their iconic MightyMite to supermarkets across the country.

It joined the Queensland-based Supercars team last year, featuring as a primary sponsor on Fabian Coulthard's car at Winton.

MightyMite branding currently appears on the front splitter and boot lid of both team cars and will continue to do so under the new multi-year deal.

“Three Threes are proud sponsors of sport in Australia, and our relationship with Shell V-Power Racing Team is one of our proudest,” said Three Threes Managing Director Michael McAlpine.

“Now in our second season of partnership with this famous team, it's been extremely satisfying to be rewarded with the success we’ve seen this year.

"We’re also leveraging our partnership, and are currently running a promotion to win a trip for two lucky people to join the Team Penske NASCAR team at the 2018 Daytona 500.

"Opportunities such as these are invaluable, and a fantastic part of the relationship with this team.”

Shell V-Power Racing Team co-owner and Australian sporting icon Dick Johnson said that the relationship between the two companies is strong.

“I’m extremely proud of the history of our team in the Australian motorsport industry, and even prouder when we’re able to partner with and promote great Australian companies like Three Threes,” said Johnson.

“Three Threes is one of our strongest partnerships, and to be able to repay their trust and support with success this year is very gratifying.

“We are very much looking forward to celebrating Three Threes 100th anniversary with them in 2019, and to winning more races with their support.”

Stay In The Know
Sign up to the Virgin Australia Supercars Championship Newsletter